> ## Documentation Index
> Fetch the complete documentation index at: https://developers.explorium.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Explorium Event Triggered Outreach

> Automatically identify meaningful events such as product launches, new office opening and much more, enrich company & prospect data, and generate fully personalized outbound emails using Explorium MCP and LLM agents

This n8n and agent-based workflow automates outbound prospecting by monitoring Explorium event data (e.g. product launches, new office opening, new investment and [more](/reference/businesses/events/types/ipo-announcement)), researching companies, identifying key contacts, and generating tailored sales emails leveraging the Explorium MCP server.

## Template

Download the following json file and import it to a new n8n workflow:

<Columns cols={2}>
  <Card size={22} icon="rocket-launch" horizontal title="explorium_event_outreach.json" href="https://drive.usercontent.google.com/u/0/uc?id=1jcHBBOQyM60gXT34VB6XlAgA_gg3uPTr&export=download" />
</Columns>

<Frame>
  <img src="https://mintcdn.com/explorium/s1uRl5fGOrKpLiGF/images/reference/c8b805c24352d0eb65805c9cf4cd692b8dc28dac9d32c1c3b43eca55964ac481-image.png?fit=max&auto=format&n=s1uRl5fGOrKpLiGF&q=85&s=42773be6de70de880e355762114ac10c" alt="" width="2060" height="1010" data-path="images/reference/c8b805c24352d0eb65805c9cf4cd692b8dc28dac9d32c1c3b43eca55964ac481-image.png" />
</Frame>

## Workflow Overview

### Node 1: Webhook Trigger

**Purpose:** Listens for real-time product launch events pushed from Explorium's webhook system.

**How it works:**

* Explorium sends HTTP POST requests containing event data
* The webhook payload includes company name, business ID, domain, product name, and event type
* Pay attention: Product launch is just one example. You can easily enroll to many more meaningful events.
  to learn about events and how to enroll to events, visit the events [documentation](/reference/webhooks).

### Node 2: Company Research Agent

**Agent Type:** Tools Agent

**Purpose:** Enrich company data after an event occurs.

**How it works:**

* Uses Explorium MCP via the MCP Client tool to gather additional company data
* Uses Anthropic Claude (Chat Model) to process and interpret company information for downstream personalization

### Node 3: Employee Data Retrieval

**Purpose:** Retrieve prospect-level data for targeting.

**How it works:**

* Uses HTTP Request node to call Explorium's `fetch_prospects` endpoint
* Filters prospects by:
  * Company `business_id`
  * Departments: Product, R\&D, etc...
  * Seniority levels: owner, cxo, vp, director, senior, manager, partner, etc...
  * Pay Attention: Follow our fetch prospect [documentation](/reference/prospects/fetch_prospects) for the full list of filter and best practice.
* Limits results to top 5 relevant employees
* Code nodes handle:
  * Filtering logic
  * Cleaning API response
  * Formatting data for downstream agents

### Node 4: Conditional Branch - Prospect Data Check

**If Node:** Checks whether prospect data was successfully retrieved

**Logic:**

* If prospects found <Icon icon="arrow-right" /> personalized emails per person
* If no prospects <Icon icon="arrow-right" /> fallback to company-level general email

### Node 5A: Email Writer #1 (No Prospect Data)

**Agent Type:** Tools Agent

**Purpose:** Write generic outbound email using only company-level research and event info.

**Powered by:** Anthropic Chat Model

### Node 5B: Loop Over Prospects <Icon icon="arrow-right" /> Email Writer #2 (Personalized)

**Agent Type:** Tools Agent

**Purpose:** Write highly personalized email for each identified employee.

**How it works:**

* Loops through each individual prospect
* Passes company research + employee data to LLM agent
* Generates customized emails referencing:
  * Prospect's title & department
  * Product launch
  * Role-relevant Explorium value proposition

### Node 6: Slack Notifications

**Purpose:** Posts completed emails to internal Slack channel for review or testing before final deployment.

**Future State:** Can be swapped with an email sequencing platform in production.

## Setup Requirements

### Explorium API Access

* MCP Client credentials for company enrichment and prospect fetching
* Registered webhook for event listening

### n8n Configuration

* Secure environment variables for API keys & webhook secret
* Code nodes configured for JSON transformation, filtering & signature validation

## Customization Options

### Personalization Logic

* Update LLM prompt instructions to reflect ICP priorities
* Modify email templates based on role, department, or tenure logic
* Adjust fallback behavior when prospect data is unavailable

### API Request Tuning

* Adjust `page_size` for number of prospects retrieved
* Fine-tune seniority and department filters to match evolving targeting

## Future Expansion

* Swap Slack notifications for outbound email automation
* Integrate call task assignment directly into CRM
* Introduce engagement scoring feedback loop (opens, clicks, replies)

## Troubleshooting Tips

* Validate webhook signature matching to prevent unauthorized requests
* Ensure correct `business_id` is passed to prospect fetching endpoint
* Confirm business enrichment returns sufficient data for company researcher agents
* Review agent LLM responses for correct output structure and parsing consistency