> ## Documentation Index
> Fetch the complete documentation index at: https://developers.explorium.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# New product launch

## Description

A **New Product Launch** event tracks when a company officially announces the release of a new product. This data helps monitor industry innovation, market expansion, and competitive movements.

**Important:** The **New Product Launch** event is available only for **recent product announcements** within the last quarter (`timestamp_from` should be set to the past 3 months). If a company did not announce a product launch within the specified timeframe, no data will be returned.

**For historical product launches,** check business enrichment data sources.

## Use cases:

* **Market Trends**: Identify industries and companies launching new products.
* **Competitive Intelligence**: Track new product releases from competitors.
* **Investment Insights**: Assess which companies are investing in innovation.
* **Consumer Behavior**: Analyze market response to new product announcements.

## Data Schema

**Event Name: "new\_product" (Use this value in the event\_types parameter when querying this event.)**

| Signal                       | API Name             | Description                                                          | Data Type |
| :--------------------------- | :------------------- | :------------------------------------------------------------------- | :-------- |
| Name of product              | product\_name        | Name of the company's newly announced product.                       | string    |
| Product Description          | product\_description | A text field that provides details about the product                 | string    |
| News report publishing date  | event\_time          | The timestamp indicating when the event actually occurred            | datetime  |
| Snippet                      | snippet              | Snippet of the published article or report on company's new product. | string    |
| Title of new product article | title                | Title of published news report or article on company's new product.  | string    |
| Link to article              | link                 | Link to article announcing the company's new product.                | url       |
| Event name                   | event\_name          | Name of the event related to company's new product launch.           | string    |

## Query Example

```curl cURL theme={null}
curl -X POST \
  "https://api.explorium.ai/v1/businesses/events" \
  -H "API_KEY: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
  "event_types": [
    "new_product"
  ],
  "business_ids": [
    "8adce3ca1cef0c986b22310e369a0793"
  ],
  "timestamp_from": "2025-01-01T10:03:03.050Z"
}'
```

## Best Practices

* **Filter by product name (`product_name`)** to track specific product launches.
* **Combine with company firmographics** to analyze innovation trends in various industries.
* **Monitor news sources (`link`)** for additional context and market sentiment.

## Related Events

<Columns columns={2}>
  <Card icon="party-horn" horizontal title="New Office Opening" href="/reference/businesses/events/types/new-office-opening">
    Opening of a new office
  </Card>

  <Card icon="building" horizontal title="Office Closing" href="/reference/businesses/events/types/office-closing">
    Closure of an office
  </Card>

  <Card icon="award" horizontal title="Company's Award" href="/reference/businesses/events/types/companys-award-event">
    Recognition of a company's achievements and accolades
  </Card>
</Columns>