The Individual’s Social Media Presence Enrichments API provides insights into a prospect’s social media activity. This endpoint retrieves public posts from professional networks, allowing businesses to analyze engagement trends, content topics, and prospect interests for better outreach and marketing strategies.
Credit usage — charged per requested IDUnlike other enrichment endpoints, which charge credits only for entity IDs that return results, this endpoint charges credits for every prospect_id included in the request — whether or not results are returned. A request that returns no posts still consumes credits.
Key Benefits:
Gain real-time visibility into a prospect’s social media activity.
Understand professional interests, opinions, and engagement.
Improve personalized outreach by leveraging recent posts and topics of discussion.
Track changes in professional communication patterns over time.
v2: this endpoint accepts either a single ID (a string) or a list of up to 50 IDs — the separate /bulk_enrich route is gone. See v2 conventions.
prospect_ids is the primary way to call this endpoint. If you don’t have Explorium IDs yet, you can send prospects_to_match instead: up to 50 people, described with the same fields the Match prospects endpoint accepts (full_name, company_name, email, phone_number, linkedin, business_id). Each person is matched and enriched in the same call. Send eitherprospect_idsorprospects_to_match, never both (that returns a 422). Any parameters the endpoint takes work the same either way.
Each row echoes its input and returns the matched prospect_id. People who don’t match come back with prospect_id: null and data: null, and aren’t charged. total_matches counts the matched rows.
How It Works
Input: Provide a prospect_id (retrieved from the Match Prospects endpoint) to fetch their social media data.
Processing: The system gathers publicly available social media posts and organizes them into a structured format.
Output: A response containing recent posts, links to content, and engagement details.
Request Schema
Field
Type
Description
prospect_id
String
A unique identifier for the prospect (Required)
Credit Usage
This endpoint uses a different charging model than other enrichment endpoints:
Endpoint type
Charging model
Other enrichment endpoints
Credits charged per entity ID that returns results — no results, no charge.
This endpoint (LinkedIn posts)
Credits charged per requested prospect_id, regardless of whether results are returned.
To avoid spending credits on IDs that are unlikely to return data, make sure you use valid prospect IDs retrieved from the Match Prospects endpoint.
Best Practices
Use verified prospect IDs for accurate enrichment.
Analyze engagement patterns to tailor marketing efforts.
Store and categorize insights in your CRM for future reference.
Leverage content analysis for personalized outreach.
Monitor recent social media activity to track industry trends and thought leadership.
Individual's Social Media Presence Output Signal
Signal
API Name
Description
Data Type Final
created_at
Time of posting
Timestamp of when the individual’s post was published.
datetime
number_of_likes
Number of post likes
Number of likes the individual’s post received by time of collection.
integer
post_url
LinkedIn® post URL
URL to the LinkedIn® post published by individual.
url
number_of_comments
Number of post comments
Number of comments on the individual’s post by time of collection.
integer
days_since_posted
Days since post
Number of days since the post was published by the individual.
integer
post_text
Post text content
Text content of the LinkedIn® post published by individual.
string
Key Consideration:
Credits are charged per requested prospect_id, even when no results are returned — unlike other enrichment endpoints, which charge only for IDs that return data.
Posts retrieved are from publicly available social media content.
Engagement data (likes, comments) may not always be available.
Ensure valid prospect IDs (from Match Prospects) to retrieve accurate data.
Use insights for trend analysis, competitor research, and engagement tracking.
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