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Individuals and households' interests and lifestyle are indicated using survey data and likelihood scores. Various interests and hobbies are represented, categories include DIY, sports, the outdoors, lifestyle preferences, and much more. Likelihood scores range from 1-10, with higher scores indicating a higher likelihood or preference, and are based on credit card data, survey data, geographic data, etc’. Originally sourced from a market leader in consumer data.
Include one of these combinations in the request body:
- full name + zip code us
- first name + last name + zip code us