Media consumption preferences of individuals


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Preferences of individuals and households for media consumption channels. Includes information on which media channels are likely to elicit a response to advertising, and more. Likelihood scores range from 1-10 or 1-100, with higher scores indicating a higher likelihood or preference, and are based on credit card data, survey data, geographic data, etc. Originally sourced from a market leader in consumer data.

Include one of these combinations in the request body:

  • email
  • hashed_email:md5
  • full name + zip code us
  • first name + last name + zip code us
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