The Keyword Search on Websites Enrichment endpoint enables users to identify keyword occurrences on a company’s website. This dataset is valuable for market researchers, competitive analysts, and SEO strategists looking to analyze content relevance and online presence.The data includes:
Keyword presence detection, confirming whether a term appears on a site.
Snippet extraction, showcasing relevant text segments containing the keyword.
Direct URLs to content, allowing for further review and validation.
This information is sourced from real-time website crawls and indexed public web pages to provide comprehensive insights into company messaging and search visibility.
v2: this endpoint accepts either a single ID (a string) or a list of up to 50 IDs — the separate /bulk_enrich route is gone. See v2 conventions.
business_ids is the primary way to call this endpoint. If you don’t have Explorium IDs yet, you can send businesses_to_match instead: up to 50 companies, described with the same fields the Match businesses endpoint accepts (name, domain, url, linkedin_url). Each company is matched and enriched in the same call. Send eitherbusiness_idsorbusinesses_to_match, never both (that returns a 422). Any parameters the endpoint takes work the same either way.
Each row echoes its input and returns the matched business_id. Companies that don’t match come back with business_id: null and data: null, and aren’t charged. total_matches counts the matched rows.
How It Works
Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system scans the target website and retrieves keyword matches.
Output: A structured response highlighting keyword occurrences, extracted snippets, and URLs.
Best Practices
Use keyword insights to track industry-specific terminology and brand messaging.
Analyze keyword frequency to gauge content focus and relevance.
Leverage snippet extractions for competitor research and content benchmarking.
Monitor website content to ensure alignment with marketing and SEO strategies.
Keyword Search on Websites Output Signal
SignalAPI
Name
Description
Data Type
text_results
Keyword search result
JSON-formatted list of search results, indicating the location of the queried keywords within the snippet. Each result includes a snippet of text containing the keywords, the corresponding URL, and a numeric ranking of where the keyword is positioned within the snippet.
array
keywords_indicator
URL has keyword
True if the URL contains the queried keywords.
string
url
URL
Website associated with Explorium’s entity ID queried for the input keywords.
url
For additional enrichment options, explore related API endpoints below.
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