The Technographics Enrichment endpoint provides insights into the internal technologies used by companies. This data is valuable for lead scoring, competitive analysis, and sales prospecting by identifying the software, platforms, and tools adopted by businesses.Technographic data is sourced from multiple data vendors and public records, combined with Explorium’s proprietary data inference models for maximum accuracy. The dataset is updated quarterly to ensure fresh and relevant insights.
v2: this endpoint accepts either a single ID (a string) or a list of up to 50 IDs — the separate /bulk_enrich route is gone. See v2 conventions.
business_ids is the primary way to call this endpoint. If you don’t have Explorium IDs yet, you can send businesses_to_match instead: up to 50 companies, described with the same fields the Match businesses endpoint accepts (name, domain, url, linkedin_url). Each company is matched and enriched in the same call. Send eitherbusiness_idsorbusinesses_to_match, never both (that returns a 422). Any parameters the endpoint takes work the same either way.
Each row echoes its input and returns the matched business_id. Companies that don’t match come back with business_id: null and data: null, and aren’t charged. total_matches counts the matched rows.
How It Works
Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system retrieves relevant technology stacks, including software, cloud providers, and infrastructure details.
Output: A structured response with categorized insights into a company’s technology usage.
Best Practices
Ensure you retrieve thebusiness_id using the Match Businesses API before making technographic enrichment requests.
Leverage technographic insights to personalize outreach and improve targeting for tech-related products.
Combine firmographic and technographic data for deeper analysis and refined audience segmentation.
Use regular updates to keep up with rapidly changing technology adoption trends.
Technographics Output Signal
SignalAPI
Name
Description
Data Type
full_tech_stack
Company’s full tech stack
Full list of technologies used by the company in all categories.
array
full_nested_tech_stack
Company’s full nested tech stack
Full nested list of technologies used by the company.
array
testing_and_qa
Testing and QA tech stack
List of testing and QA technologies used by the company.
array
sales
Sales tech stack
List of sales technologies used by the company.
array
prog_langs_and_frameworks
Programming languages and frameworks tech stack
List of programming, languages, and frameworks technologies used by the company.
array
productivity_and_operations
Productivity and operations tech stack
List of productivity and operations technologies used by the company.
array
product_and_design
Product and design tech stack
List of product and design technologies used by the company.
array
platform_and_storage
Platform and storage tech stack
List of platform and storage technologies used by the company.
array
operations_software
Operations software tech stack
List of operations software technologies used by the company.
array
operations_management
Operations management tech stack
List of operations management technologies used by the company.
array
marketing
Marketing tech stack
List of marketing technologies used by the company.
array
it_security
IT security tech stack
List of IT security technologies used by the company.
array
it_management
IT management tech stack
List of IT management technologies used by the company.
array
hr
HR tech stack
List of HR technologies used by the company.
array
health_tech
Health tech tech stack
List of health tech technologies used by the company.
array
finance_and_accounting
Finance and accounting tech stack
List of finance and accounting technologies used by the company.
array
ecommerce
Ecommerce tech stack
List of ecommerce technologies used by the company.
array
devops_and_development
Devops and development tech stack
List of devops and development technologies used by the company.
array
customer_management
Customer management tech stack
List of customer management technologies used by the company.
array
computer_networks
Computer networks tech stack
List of computer networks technologies used by the company.
array
communications
Communications tech stack
List of communications technologies used by the company.
array
collaboration
Collaboration tech stack
List of collaboration technologies used by the company.
array
bi_and_analytics
Business intelligence and analytics tech stack
List of business, intelligence, and analytics technologies used by the company.
array
For additional enrichment options, explore related API endpoints below.
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