The Company’s Social Media Presence Enrichment endpoint provides insights into a company’s Social media activity, engagement trends, and posting behavior. This dataset is valuable for brand analysts, marketers, and business strategists looking to assess corporate communication trends and social media reach.
Credit usage — charged per requested IDUnlike other enrichment endpoints, which charge credits only for entity IDs that return results, this endpoint charges credits for every business_id included in the request — whether or not results are returned. A request that returns no posts still consumes credits.
The data includes:
Volume of Social media posts over a given period.
Engagement metrics, such as likes, shares, and comments.
Trending topics and key themes in company communications.
This information is sourced from public Social media data and corporate social media feeds to offer a comprehensive view of a company’s digital engagement and brand presence.
v2: this endpoint accepts either a single ID (a string) or a list of up to 50 IDs — the separate /bulk_enrich route is gone. See v2 conventions.
business_ids is the primary way to call this endpoint. If you don’t have Explorium IDs yet, you can send businesses_to_match instead: up to 50 companies, described with the same fields the Match businesses endpoint accepts (name, domain, url, linkedin_url). Each company is matched and enriched in the same call. Send eitherbusiness_idsorbusinesses_to_match, never both (that returns a 422). Any parameters the endpoint takes work the same either way.
Each row echoes its input and returns the matched business_id. Companies that don’t match come back with business_id: null and data: null, and aren’t charged. total_matches counts the matched rows.
How It Works
Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system retrieves Social media activity, post frequency, and engagement trends.
Output: A structured response summarizing social media presence and key engagement metrics.
Credit Usage
This endpoint uses a different charging model than other enrichment endpoints:
Endpoint type
Charging model
Other enrichment endpoints
Credits charged per entity ID that returns results — no results, no charge.
This endpoint (LinkedIn posts)
Credits charged per requested business_id, regardless of whether results are returned.
To avoid spending credits on IDs that are unlikely to return data, make sure you use valid business IDs retrieved from the Match Businesses endpoint.
Best Practices
Use social media insights to track brand perception and digital engagement trends.
Analyze posting behavior to understand a company’s content strategy and outreach.
Leverage engagement data to benchmark a company’s influence against competitors.
Monitor trending topics to gain insights into corporate priorities and industry focus.
Company's Social Media Presence Output Signal
SignalAPI
Name
Description
Data Type
post_text
Post text content
Text content of the LinkedIn® post published by company profile.
string
days_since_posted
Days since post
Number of days since the post was published by the company.
integer
post_url
LinkedIn® post URL
URL to the LinkedIn® post published by individual.
url
number_of_comments
Number of post comments
Number of comments on the company’s post by time of collection.
integer
number_of_likes
Number of post likes
Number of likes the company’s post received by time of collection.
integer
created_at
Time of posting
Timestamp of when the company’s post was published.
datetime
Key Consideration:
Credits are charged per requested business_id, even when no results are returned — unlike other enrichment endpoints, which charge only for IDs that return data.
For additional enrichment options, explore related API endpoints below.
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