New product launch

Description

A New Product Launch event tracks when a company officially announces the release of a new product. This data helps monitor industry innovation, market expansion, and competitive movements. Important: The New Product Launch event is available only for recent product announcements within the last quarter (timestamp_from should be set to the past 3 months). If a company did not announce a product launch within the specified timeframe, no data will be returned. For historical product launches, check business enrichment data sources.

Use cases:

Market Trends: Identify industries and companies launching new products.
Competitive Intelligence: Track new product releases from competitors.
Investment Insights: Assess which companies are investing in innovation.
Consumer Behavior: Analyze market response to new product announcements.

Data Schema

Event Name: “new_product” (Use this value in the event_types parameter when querying this event.)

Signal	API Name	Description	Data Type
Name of product	product_name	Name of the company’s newly announced product.	string
Product Description	product_description	A text field that provides details about the product	string
News report publishing date	event_time	The timestamp indicating when the event actually occurred	datetime
Snippet	snippet	Snippet of the published article or report on company’s new product.	string
Title of new product article	title	Title of published news report or article on company’s new product.	string
Link to article	link	Link to article announcing the company’s new product.	url
Event name	event_name	Name of the event related to company’s new product launch.	string

Query Example

cURL

curl -X POST \
  "https://api.explorium.ai/v1/businesses/events" \
  -H "API_KEY: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
  "event_types": [
    "new_product"
  ],
  "business_ids": [
    "8adce3ca1cef0c986b22310e369a0793"
  ],
  "timestamp_from": "2025-01-01T10:03:03.050Z"
}'

Best Practices

Filter by product name (product_name) to track specific product launches.
Combine with company firmographics to analyze innovation trends in various industries.
Monitor news sources (link) for additional context and market sentiment.

New Office Opening

Opening of a new office

Office Closing

Closure of an office

Company's Award

Recognition of a company’s achievements and accolades

IPO announcement New funding round

⌘I

Explorium AgentSource

Partners

Description

Use cases:

Data Schema

Query Example

Best Practices

New Office Opening

Office Closing

Company's Award

​Description

​Use cases:

​Data Schema

​Query Example

​Best Practices

​Related Events

New Office Opening

Office Closing

Company's Award

Description

Use cases:

Data Schema

Query Example

Best Practices

Related Events