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Description

A New Product Launch event tracks when a company officially announces the release of a new product. This data helps monitor industry innovation, market expansion, and competitive movements. Important: The New Product Launch event is available only for recent product announcements within the last quarter (timestamp_from should be set to the past 3 months). If a company did not announce a product launch within the specified timeframe, no data will be returned. For historical product launches, check business enrichment data sources.

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Use cases:

  • Market Trends: Identify industries and companies launching new products.
  • Competitive Intelligence: Track new product releases from competitors.
  • Investment Insights: Assess which companies are investing in innovation.
  • Consumer Behavior: Analyze market response to new product announcements.

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Data Schema

Event Name: “new_product” (Use this value in the event_types parameter when querying this event.)
SignalAPI NameDescriptionData Type
Name of productproduct_nameName of the company’s newly announced product.string
Product Descriptionproduct_descriptionA text field that provides details about the productstring
News report publishing dateevent_timeThe timestamp indicating when the event actually occurreddatetime
SnippetsnippetSnippet of the published article or report on company’s new product.string
Title of new product articletitleTitle of published news report or article on company’s new product.string
Link to articlelinkLink to article announcing the company’s new product.url
Event nameevent_nameName of the event related to company’s new product launch.string

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Query Example

cURL
curl -X POST \
  "https://api.explorium.ai/v1/businesses/events" \
  -H "API_KEY: your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{
  "event_types": [
    "new_product"
  ],
  "business_ids": [
    "8adce3ca1cef0c986b22310e369a0793"
  ],
  "timestamp_from": "2025-01-01T10:03:03.050Z"
}'

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Best Practices

  • Filter by product name (product_name) to track specific product launches.
  • Combine with company firmographics to analyze innovation trends in various industries.
  • Monitor news sources (link) for additional context and market sentiment.

New Office Opening

Opening of a new office

Office Closing

Closure of an office

Company's Award

Recognition of a company’s achievements and accolades
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