Bombora Intent
Bulk Businesses Enrichments
Business Intent Topics (Bulk)
POST
Bombora Intent
Description
The Business Intent Topics (Bombora) — Bulk enrichment enables you to retrieve intent topic insights for multiple businesses in a single request.It reveals which topics each company is actively researching online, offering comprehensive visibility into collective business interests and buying intent across a portfolio of accounts. Powered by Bombora’s weekly intent dataset, the enrichment analyzes topic-level content consumption patterns to detect surging interest signals and engagement intensity at the company level. For each provided company (
business_id), the enrichment returns a ranked list of intent topics with a composite score above 60, grouped by category and timestamped by week.The results highlight which topics each business is researching most intensely and classify them by intent level (In-Depth, Active, Early). This enrichment is particularly useful for:
- Account prioritization: Identify which companies across your target list are currently researching relevant topics.
- Intent-driven segmentation: Group accounts by research activity and level of engagement.
- ABM automation: Scale intent-based personalization to entire account lists.
- Pipeline acceleration: Detect surging interest signals across multiple prospects simultaneously.

How It Works
How It Works
Input
Provide a list ofbusiness_id values obtained from the Match Businesses API.Optional parameters:topic_parameters— semicolon-separated list of “category: topic” filters (e.g.,technology: ios;other: vendor profiling).-
To build this list, use the Autocomplete endpoint with
business_intent_topics— and preferablysemantic_search=true— to retrieve a broader, smarter set of intent topics. This ensures your topic list is accurate, relevant, and aligned with Bombora’s taxonomy.
-
To build this list, use the Autocomplete endpoint with
min_score— optional integer > 60. If omitted, the default threshold is 60.
💡 Recommendation:
To achieve a meaningful and accurate measurement of intent, it is strongly recommended to include at least 12 topics that reflect the company’s genuine areas of interest.
Providing too few topics — or omitting the list entirely — will return all available topics for the company, which may include a wide variety of unrelated subjects and lead to misleading or noisy intent insights.
Processing
The enrichment process queries Bombora’s weekly dataset to identify surging topics for each company in the provided list.Only topics with
composite_score >= threshold are returned, where:threshold = min_score(if provided and >60)- otherwise
threshold = 60(default)
Output
Returns, for each input business_id, the company’s top intent topics, including the composite score, engagement level, and weekly timestamp.Example — Request with `min_score` & Response
Example — Request with `min_score` & Response
Best Practices
Best Practices
Always provide valid business_id inputsretrieved from the Match Businesses API.Specify topic_parametersto focus enrichment results on relevant industries or technologies.Use min_scoreonly if you wish to raise the threshold above 60 — values ≤60 are not valid.- Check for null values — if Bombora has no data for a given domain, all topic-related fields will return null.
- Combine intent data with firmographic and technographic enrichments for full go-to-market insights.
- Use the Autocomplete endpoint with
business_intent_topics— and preferablysemantic_search=true— to build accurate and relevanttopic_parametersbefore running enrichment.
Intent Topics Output Signals
Intent Topics Output Signals
Authorizations
Body
application/json