Description
The Business Intent Topics (Bombora) — Bulk enrichment enables you to retrieve intent topic insights for multiple businesses in a single request.It reveals which topics each company is actively researching online, offering comprehensive visibility into collective business interests and buying intent across a portfolio of accounts. Powered by Bombora’s weekly intent dataset, the enrichment analyzes topic-level content consumption patterns to detect surging interest signals and engagement intensity at the company level. For each provided company (
business_id), the enrichment returns a ranked list of intent topics with a composite score above 60, grouped by category and timestamped by week.The results highlight which topics each business is researching most intensely and classify them by intent level (In-Depth, Active, Early). This enrichment is particularly useful for:
- Account prioritization: Identify which companies across your target list are currently researching relevant topics.
- Intent-driven segmentation: Group accounts by research activity and level of engagement.
- ABM automation: Scale intent-based personalization to entire account lists.
- Pipeline acceleration: Detect surging interest signals across multiple prospects simultaneously.

How It Works
How It Works
- Input:
Provide a list ofbusiness_idvalues obtained from the Match Businesses API.
Optional parameters:topic_parameters— semicolon-separated list of"category: topic"filters (e.g.,technology: ios;other: vendor profiling).min_score— optional integer > 60. If omitted, the default threshold is 60.
- Processing:
The enrichment queries Bombora’s weekly dataset to identify surging topics for each company in the list.
Only topics withcomposite_score >= thresholdare returned, wherethreshold = min_score (if provided and >60) or 60 (default). - Output:
Returns, for each inputbusiness_id, the company’s top intent topics, including the composite score, engagement level, and weekly timestamp.
Example — Request with `min_score` & Response
Example — Request with `min_score` & Response
Best Practices
Best Practices
Always provide valid business_id inputsretrieved from the Match Businesses API.Specify topic_parametersto focus enrichment results on relevant industries or technologies.Use min_scoreonly if you wish to raise the threshold above 60 — values ≤60 are not valid.- Check for null values — if Bombora has no data for a given domain, all topic-related fields will return null.
- Combine intent data with firmographic and technographic enrichments for full go-to-market insights.
Intent Topics Output Signals
Intent Topics Output Signals
| Signal | API Name | Description | Data Type |
|---|---|---|---|
| level_of_intent | Level of Intent | Indicates how actively a company engaged with selected topics during the past week: >25% = In-Depth Research, 5–25% = Active Research, <5% = Early Research. Returns null when no input topics are available. | CATEGORY |
| topic_count | Topic Count | Shows the number of topics with a composite score above 60, relative to all topics evaluated (e.g., 5/5). When no input topics are provided, all topics are returned. | TEXT |
| intent_topics | Intent Topics | Contains an array of objects summarizing the company’s active interest in specific Bombora topics over a given week. Each object includes the topic name, category, composite score, and date. | TEXT |
| company_website | Company Website | The company’s primary website or domain URL. | URL |
| company_name | Company Name | The official or recognized name of the company. | TEXT |
| date_stamp | date | The date of the most recent Bombora data file (weekly), in format YYYYMMDD | TEXT |
Authorizations
Body
application/json