(Bulk)--- openapi: “post /v1/businesses/webstack/bulk_enrich” title: “Company’s Webstack (Bulk)“
Description
This enrichment is powered by BuiltWith, a global leader in web technology profiling.
How It Works
How It Works
- Input: Provide a
business_idobtained from the Match Businesses API. - Processing: The system extracts the company’s domain, scans the website, and matches detected technologies via BuiltWith’s detection logic.
- Output: A set of signals describing the website’s stack, activity, and structure.
Example Request (cURL)
Example Request (cURL)
Bash
Example Response
Example Response
JSON
Best Practices
Best Practices
- Use with matched companies only. Ensure the
business_idcorresponds to a verified website. - Combine with firmographic signals (e.g. revenue, size, country) for rich segmentation.
- Use premium spend estimates to prioritize leads with higher digital investment.
- Monitor tech stack changes over time to detect shifts in digital strategy or maturity.
Webstack Output Signals
Webstack Output Signals
| SignalAPI | Name | Description | Data Type |
|---|---|---|---|
| product_count | Website’s SKU product count | SKU Product Count is the number of unique products that an eCommerce website lists and sells. | NUMERIC |
| q_rank | Website’s Transco page traffic rank | Transco Page Traffic Rank between 1 and 1,000,000. The Tranco score combines the Alexa Internet Top 1 Million, Cisco Umbrella Popularity List, Majestic Million, Quantcast Top Sites creating an accurate representation of how popular websites are. | NUMERIC |
| umbrella | Website’s Umbrella traffic rank | Umbrella Global Router Traffic Rank between 1 and 1,000,000. Umbrella is based on net sum DNS queries across the globe. | NUMERIC |
| number_of_pages_on_sitemap | Number of pages on website’s sitemap | Number of pages listed on the website’s indexable sitemap. A sitemap is a file providing information about the pages, videos, other files, and the relationships between them. | NUMERIC |
| shopify_apps_in_use | List of Shopify apps used by website | List of Shopify apps detected on the website. Shopify apps are used to answer a variety of business needs. | DISPLAY |
| latest_update | Most recent website index date | Website’s most recent date of index by the webstack collector, formatted YYYY-MM-DDTHH:mm:ss.SSSZ. | DATETIME |
| live_techs | Website has live technologies | True if any live technologies that are currently active were detected on the website. | BOOLEAN |
| db_indexed | Is DB indexed | True if the website is recorded in the databse. If false, the website may be suspect. | BOOLEAN |
| affiliate_links | Website has affiliate links | True if any affiliate program advertising systems were detected on the website. | BOOLEAN |
| established | Website is established | True if the website was established for at least 1 year prior to the webstack being indexed. | BOOLEAN |
| technologies_sub_categories | Technology sub-categories detected on website | Mapping of each technology detected on the website, to its assigned sub-category. | TEXT |
| parked | Website has parked technologies | True if the site is using any parked domains, parked domain technology providers, or mentions parked domains. Parked domains are domain names that are not connected to a service provider or website. | BOOLEAN |
| status | Website risk status | Website’s trustworthiness status, based on factors such as the estimated amount of money spent on various technologies for the website, how long the website has existed, the domain‚Äö√Ñ√¥s relationship with other websites, and other undisclosed factors. | Suspect=according to the listed factors the domain has been determined as untrustworthy, OK=overall the domain has been determined as trustworthy, Can not determine=the trustworthiness was not determined, usually due to the domain being new | CATEGORY |
| number_of_social_networks | Domain’s number of social networks | Number of social network profiles listed on the website that are associated with the company. | NUMERIC |
| twitter_link | Twitter profile | Link to the Twitter profile associated with the company. The link is listed on the company’s registered domain. | URL |
| earliest_record | Earliest website index date | Website’s earliest date of index by the webstack collector, formatted YYYY-MM-DDTHH:mm:ss.SSSZ. | DATETIME |
| technologies_categories | Technology categories detected on website | List of the technology categories detected on the website. | TEXT |
| payment_technologies_in_use | Payment options available on website | List of the detected currencies, technologies, and digital wallets that can be used for online payment on the website. | DISPLAY |
| contact_phone_number | Domain’s contact phone number | Phone number listed under the ‘contact us’ section of the company’s website. | TEXT |
| premium_techs | Number of premium technologies detected on website | Number of premium technologies detected on the website. Premium technologies are the technologies or tools in the webstack that cost money. | NUMERIC |
| number_of_premium_technologies | Number of technologies detected on website | Number of technologies detected on the company’s website. Technologies are tools used to build the website. | NUMERIC |
| money_spend_on_website_technologies | Estimated average monthly spending on webstack | Estimated monthly financial investment in the technologies used on the company’s website, displayed in USD. Calculation: sum of the average price point for each technology used on the website. | NUMERIC |
| ecommerce | Website has eCommerce technology | True if an eCommerce technology was detected on the website. Inluding links to a shopping cart or other ‘buy’ options. | BOOLEAN |
| spend | Premium monthly spending | Estimation of average monthly USD spent across the entire domain on all aspects. | NUMERIC |
| technologies_used_by_company_website | List of technologies detected on website | List of the technologies detected on the website. | TEXT |
| payment_options | Website has online payment option | True if the website provides online payment options on the website, or mentions a payment provider by name. | BOOLEAN |
| categories_to_technologies_tree | Technologies detected on website mapped to categories | Mapping of each technology detected on the website to its assigned category. | JSON |
| company_vertical | Company vertical | The name of the industry associated with the company and mentioned on the website. | CATEGORY |