Business Website Traffic (Bulk)

Description

The Business Website Traffic Enrichment provides detailed insights into a company’s online presence by surfacing monthly web traffic metrics sourced from SEMrush’s a leading provider of digital analytics. For each input company (business_id), the enrichment resolves the associated domain and returns a set of standardized signals such as total visits, users, traffic sources (search, social, referral, direct, paid), device breakdown (desktop vs. mobile), bounce rate, time on site, and more. Data is available from January 2017 through the start of the previous month, and is provided in raw form directly from SEMrush. Raw traffic data powered by : 3462b6940c8e900090f9c254b680c07463ac23b4c6f7877a7e46bc657aedad28 Image Pn

3462b6940c8e900090f9c254b680c07463ac23b4c6f7877a7e46bc657aedad28 Image Pn

This signal is particularly useful for:

Evaluating digital reach and engagement.
Comparing marketing effectiveness across companies.
Enriching lead profiles with behavioral indicators..

How It Works

Input: Provide a business_id obtained from the Match Businesses API and month_period
Processing: The system resolves the company’s domain and queries SEMrush’s traffic_summary API for the most recent monthly traffic metrics.
Output: Standardized traffic data including sessions, users, traffic source distribution, device usage, bounce rate, and engagement metrics.

Example Request (cURL)

curl -X 'POST' \
'https://api.explorium.ai/v1/businesses/website_traffic/enrich' \
-H 'accept: application/json' \
-H 'api_key: your_api_key' \
-H 'Content-Type: application/json' \
-d '{
"request_context": {},
"parameters": {
  "month_period": "2025-07"
},
"business_ids": [
  "8adce3ca1cef0c986b22310e369a0793", "b197ffdef2ddc3308584dce7afa3661b"
]
}'

Example Response

{
"response_context": {
  "correlation_id": "6cbb9f51dd624e2bba1e8e6a333e30e0",
  "request_status": "success",
  "time_took_in_seconds": 1.675
},
"data": [
  {
    "business_id": "8adce3ca1cef0c986b22310e369a0793",
    "data": {
      "business_id": "8adce3ca1cef0c986b22310e369a0793",
      "accuracy": 3,
      "bounced_visits": null,
      "bounce_rate": 0.6144,
      "channel": null,
      "desktop_share": 0,
      "device_type": "all",
      "direct": 457694910,
      "display_ad": 822032,
      "mail": 418780,
      "mobile_bounce_rate": 0,
      "mobile_hits": 898405066,
      "mobile_pages_per_visit": 2,
      "mobile_share": 0,
      "mobile_users": 245528032,
      "mobile_visits": 402005428,
      "pages_per_visit": 3,
      "paid": 2198872,
      "referral": 80711907,
      "rank": 49,
      "search": 172090501,
      "search_organic": 172090501,
      "social_paid": 137644,
      "target": "apple.com",
      "time_on_site": 508,
      "unknown_channel": 0,
      "users": 397949074,
      "visits": 728778992,
      "month_period": "2025-07"
    }
  },
  {
    "business_id": "b197ffdef2ddc3308584dce7afa3661b",
    "data": {
      "business_id": "b197ffdef2ddc3308584dce7afa3661b",
      "accuracy": 3,
      "bounced_visits": null,
      "bounce_rate": 0.376,
      "channel": null,
      "desktop_share": 0,
      "device_type": "all",
      "direct": 96570574099,
      "display_ad": 26719878,
      "mail": 257936305,
      "mobile_bounce_rate": 0,
      "mobile_hits": 242044539965,
      "mobile_pages_per_visit": 3,
      "mobile_share": 0,
      "mobile_users": 4549983641,
      "mobile_visits": 74145442283,
      "pages_per_visit": 5,
      "paid": 4062160,
      "referral": 3171546695,
      "rank": 1,
      "search": 369052002,
      "search_organic": 369052002,
      "social_paid": 7098698,
      "target": "google.com",
      "time_on_site": 789,
      "unknown_channel": 0,
      "users": 5814204983,
      "visits": 101348173032,
      "month_period": "2025-07"
    }
  }
],
"entity_id": null,
"total_results": 2
}

Best Practices

Always use a validbusiness_id from the Match Businesses API.
Specifymonth_period (YYYY-MM) when you want to retrieve metrics for a specific month.
Check for null values — if SEMrush has no data for a given domain, the response will contain null fields.
Use rank, visits, and users together for benchmarking against competitors.
Combine traffic metrics with firmographics to build a richer business profile.

Website Traffic Output Signals

Signal	API Name	Description	Data Type
accuracy	Accuracy	Data accuracy, with values of 1, 2, or 3. 3 is the most accurate.	CATEGORY
bounced_visits	Bounced Visits	The number of single-page sessions.	NUMERIC
bounce_rate	Bounce Rate	The percentage of single-page sessions.	NUMERIC
channel	Channel	The channel type, which can be direct, referral, search, social, mail, or display_ad.	CATEGORY
desktop_share	Desktop Share	The proportion of total traffic that comes from desktops.	NUMERIC
device_type	Device Type	The type of device used by the user, such as desktop or mobile.	CATEGORY
direct	Direct	Traffic from users typing in the URL or using bookmarks.	NUMERIC
display_ad	Display Ad	Traffic from banner or display advertising.	NUMERIC
mail	Mail	Traffic from email campaigns.	NUMERIC
mobile_bounce_rate	Mobile Bounce Rate	The bounce rate specific to users on mobile devices.	NUMERIC
mobile_hits	Mobile Hits	The number of pageviews from mobile devices.	NUMERIC
mobile_pages_per_visit	Mobile Pages Per Visit	The number of pages viewed per session from mobile devices.	NUMERIC
mobile_share	Mobile Share	The proportion of total traffic that comes from mobile devices.	NUMERIC
mobile_users	Mobile Users	The number of unique users on mobile devices.	NUMERIC
mobile_visits	Mobile Visits	The total number of sessions from mobile devices.	NUMERIC
pages_per_visit	Pages Per Visit	The number of pages viewed per session.	NUMERIC
paid	Paid	Traffic from all paid sources, including ads.	NUMERIC
referral	Referral	Referral traffic.	NUMERIC
rank	Rank	The ranking of the target based on traffic volume, where 1 is the highest traffic.	NUMERIC
search	Search	Total search engine traffic (organic and paid).	NUMERIC
search_organic	Search Organic	Traffic from unpaid search results.	NUMERIC
search_paid	Search Paid	Traffic from paid search ads.	NUMERIC
social	Social	Traffic from all social media sources.	NUMERIC
social_organic	Social Organic	Unpaid traffic from social platforms.	NUMERIC
social_paid	Social Paid	Paid traffic from social media advertising.	NUMERIC
target	Target	The domain being analyzed, such as example.com.	URL
time_on_site	Time On Site	The average time spent on the site per session.	NUMERIC
unknown_channel	Unknown Channel	Traffic for which the source could not be determined.	NUMERIC
users	Users	The total number of users.	NUMERIC
visits	Visits	The total number of sessions.	NUMERIC
month_period	Month period	Reference month for cumulative data (default: previous month)	DATETIME

📌 For additional enrichment options, explore related API endpoints below.

Authorizations

api_key

string

header

required

Body

application/json

business_ids

string[]

required

Required array length: 1 - 50 elements

request_context

object

parameters

object

Show child attributes

Response

Successful Response

This is base response model for all responses in partner service.

response_context

object

required

Show child attributes

total_results

integer

required

data

BusinessesBulkEnrichRow[WebsiteTrafficOutputSchema] · object[]

Show child attributes

entity_id

Explorium AgentSource

Partners

Business Website Traffic (Bulk)

Description

Authorizations

Body

Response

Explorium AgentSource

Partners

​Description

Authorizations

Body

Response

Description