Business Website Traffic

Endpoint: `POST https://api.explorium.ai/v1/businesses/website_traffic/enrich`

Description

The Business Website Traffic Enrichment provides detailed insights into a company’s online presence by surfacing monthly web traffic metrics sourced from SEMrush’s a leading provider of digital analytics.

For each input company (business_id), the enrichment resolves the associated domain and returns a set of standardized signals such as total visits, users, traffic sources (search, social, referral, direct, paid), device breakdown (desktop vs. mobile), bounce rate, time on site, and more.

Data is available from January 2017 through the start of the previous month, and is provided in raw form directly from SEMrush.

Raw traffic data powered by :

This signal is particularly useful for:

Evaluating digital reach and engagement.
Comparing marketing effectiveness across companies.
Enriching lead profiles with behavioral indicators..

How It Works

Input: Provide a business_id obtained from the Match Businesses API and month_period
Processing: The system resolves the company’s domain and queries SEMrush’s traffic_summary API for the most recent monthly traffic metrics.
Output: Standardized traffic data including sessions, users, traffic source distribution, device usage, bounce rate, and engagement metrics.

Example Request (cURL)

curl -X 'POST' \
'https://api.explorium.ai/v1/businesses/website_traffic/enrich' \
-H 'accept: application/json' \
-H 'api_key: your_api_key' \
-H 'Content-Type: application/json' \
-d '{
"request_context": {},
"parameters": {
  "month_period": "2025-07"
},
"business_id": "45017f6511f91be700fda3d118034994"
}'

Example Response

{
"response_context": {
  "correlation_id": "0145ef917db04b2e9361d4fb487e8290",
  "request_status": "success",
  "time_took_in_seconds": 1.922
},
"data": {
  "business_id": "45017f6511f91be700fda3d118034994",
  "accuracy": 3,
  "bounced_visits": null,
  "bounce_rate": 0.4779,
  "channel": null,
  "desktop_share": 0,
  "device_type": "all",
  "direct": 10684587,
  "display_ad": 191877,
  "mail": 12529,
  "mobile_bounce_rate": 0,
  "mobile_hits": 42977598,
  "mobile_pages_per_visit": 3,
  "mobile_share": 0,
  "mobile_users": 6471880,
  "mobile_visits": 12273280,
  "pages_per_visit": 4,
  "paid": 1247067,
  "referral": 587628,
  "rank": 3732,
  "search": 2458353,
  "search_organic": 2458353,
  "social_paid": 22124,
  "target": "petco.com",
  "time_on_site": 380,
  "unknown_channel": 0,
  "users": 8329432,
  "visits": 15240433,
  "month_period": "2025-07"
},
"entity_id": "45017f6511f91be700fda3d118034994"
}

Best Practices

Always use a validbusiness_id from the Match Businesses API.
Specifymonth_period (YYYY-MM) when you want to retrieve metrics for a specific month.
Check for null values — if SEMrush has no data for a given domain, the response will contain null fields.
Use rank, visits, and users together for benchmarking against competitors.
Combine traffic metrics with firmographics to build a richer business profile.

Website Traffic Output Signals

Signal	API Name	Description	Data Type
Accuracy	accuracy	Data accuracy (1–3, with 3 as the most accurate).	CATEGORY
Visits	visits	Total sessions.	NUMERIC
Users	users	Total unique users.	NUMERIC
Bounce Rate	bounce_rate	Percentage of single-page sessions.	NUMERIC
Pages Per Visit	pages_per_visit	Average number of pages viewed per session.	NUMERIC
Time On Site	time_on_site	Average time on site (in seconds) per session.	NUMERIC
Desktop Share	desktop_share	Proportion of traffic from desktops.	NUMERIC
Mobile Share	mobile_share	Proportion of traffic from mobile devices.	NUMERIC
Mobile Visits	mobile_visits	Sessions from mobile devices.	NUMERIC
Mobile Users	mobile_users	Unique users on mobile devices.	NUMERIC
Mobile Hits	mobile_hits	Pageviews from mobile devices.	NUMERIC
Mobile Bounce Rate	mobile_bounce_rate	Bounce rate for mobile sessions.	NUMERIC
Direct	direct	Direct traffic (typed URL/bookmark).	NUMERIC
Referral	referral	Traffic from referral sources.	NUMERIC
Search Organic	search_organic	Unpaid search traffic.	NUMERIC
Search Paid	search_paid	Paid search traffic.	NUMERIC
Paid	paid	Traffic from all paid sources.	NUMERIC
Social Organic	social_organic	Unpaid social traffic.	NUMERIC
Social Paid	social_paid	Paid social traffic.	NUMERIC
Display Ad	display_ad	Traffic from banner/display ads.	NUMERIC
Rank	rank	Global rank of the domain by traffic (1 = highest).	NUMERIC
Target	target	The analyzed domain (e.g., example.com).	URL
Month Period	month_period	Reference month for cumulative data.	DATETIME

📌 For additional enrichment options, explore related API endpoints below.

Endpoint: POST https://api.explorium.ai/v1/businesses/website_traffic/enrich

Description

Endpoint: `POST https://api.explorium.ai/v1/businesses/website_traffic/enrich`