Business Intent Topics (Bombora)

Bombora Intent

curl --request POST \
  --url https://api.explorium.ai/v1/businesses/bombora_intent/enrich \
  --header 'Content-Type: application/json' \
  --header 'api_key: <api-key>' \
  --data '
{
  "business_id": "<string>",
  "request_context": null,
  "parameters": {
    "topics": [
      "<string>"
    ],
    "min_score": 123
  }
}
'

import requests

url = "https://api.explorium.ai/v1/businesses/bombora_intent/enrich"

payload = {
    "business_id": "<string>",
    "request_context": None,
    "parameters": {
        "topics": ["<string>"],
        "min_score": 123
    }
}
headers = {
    "api_key": "<api-key>",
    "Content-Type": "application/json"
}

response = requests.post(url, json=payload, headers=headers)

print(response.text)

const options = {
  method: 'POST',
  headers: {api_key: '<api-key>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    business_id: '<string>',
    request_context: null,
    parameters: {topics: ['<string>'], min_score: 123}
  })
};

fetch('https://api.explorium.ai/v1/businesses/bombora_intent/enrich', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.explorium.ai/v1/businesses/bombora_intent/enrich",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "POST",
  CURLOPT_POSTFIELDS => json_encode([
    'business_id' => '<string>',
    'request_context' => null,
    'parameters' => [
        'topics' => [
                '<string>'
        ],
        'min_score' => 123
    ]
  ]),
  CURLOPT_HTTPHEADER => [
    "Content-Type: application/json",
    "api_key: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "https://api.explorium.ai/v1/businesses/bombora_intent/enrich"

	payload := strings.NewReader("{\n  \"business_id\": \"<string>\",\n  \"request_context\": null,\n  \"parameters\": {\n    \"topics\": [\n      \"<string>\"\n    ],\n    \"min_score\": 123\n  }\n}")

	req, _ := http.NewRequest("POST", url, payload)

	req.Header.Add("api_key", "<api-key>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.post("https://api.explorium.ai/v1/businesses/bombora_intent/enrich")
  .header("api_key", "<api-key>")
  .header("Content-Type", "application/json")
  .body("{\n  \"business_id\": \"<string>\",\n  \"request_context\": null,\n  \"parameters\": {\n    \"topics\": [\n      \"<string>\"\n    ],\n    \"min_score\": 123\n  }\n}")
  .asString();

require 'uri'
require 'net/http'

url = URI("https://api.explorium.ai/v1/businesses/bombora_intent/enrich")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["api_key"] = '<api-key>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"business_id\": \"<string>\",\n  \"request_context\": null,\n  \"parameters\": {\n    \"topics\": [\n      \"<string>\"\n    ],\n    \"min_score\": 123\n  }\n}"

response = http.request(request)
puts response.read_body

{
  "response_context": {
    "correlation_id": "<string>",
    "request_status": "success",
    "time_took_in_seconds": 123
  },
  "data": {
    "intent_topics": "<string>",
    "business_id": "<string>",
    "company_name": "<string>",
    "company_website": "<string>",
    "date_stamp": "<string>",
    "level_of_intent": "<string>",
    "topic_count": "<string>"
  },
  "entity_id": "<string>"
}

{
  "detail": [
    {
      "loc": [
        "<string>"
      ],
      "msg": "<string>",
      "type": "<string>"
    }
  ]
}

POST

businesses

bombora_intent

enrich

Bombora Intent

curl --request POST \
  --url https://api.explorium.ai/v1/businesses/bombora_intent/enrich \
  --header 'Content-Type: application/json' \
  --header 'api_key: <api-key>' \
  --data '
{
  "business_id": "<string>",
  "request_context": null,
  "parameters": {
    "topics": [
      "<string>"
    ],
    "min_score": 123
  }
}
'

import requests

url = "https://api.explorium.ai/v1/businesses/bombora_intent/enrich"

payload = {
    "business_id": "<string>",
    "request_context": None,
    "parameters": {
        "topics": ["<string>"],
        "min_score": 123
    }
}
headers = {
    "api_key": "<api-key>",
    "Content-Type": "application/json"
}

response = requests.post(url, json=payload, headers=headers)

print(response.text)

const options = {
  method: 'POST',
  headers: {api_key: '<api-key>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    business_id: '<string>',
    request_context: null,
    parameters: {topics: ['<string>'], min_score: 123}
  })
};

fetch('https://api.explorium.ai/v1/businesses/bombora_intent/enrich', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.explorium.ai/v1/businesses/bombora_intent/enrich",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "POST",
  CURLOPT_POSTFIELDS => json_encode([
    'business_id' => '<string>',
    'request_context' => null,
    'parameters' => [
        'topics' => [
                '<string>'
        ],
        'min_score' => 123
    ]
  ]),
  CURLOPT_HTTPHEADER => [
    "Content-Type: application/json",
    "api_key: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "https://api.explorium.ai/v1/businesses/bombora_intent/enrich"

	payload := strings.NewReader("{\n  \"business_id\": \"<string>\",\n  \"request_context\": null,\n  \"parameters\": {\n    \"topics\": [\n      \"<string>\"\n    ],\n    \"min_score\": 123\n  }\n}")

	req, _ := http.NewRequest("POST", url, payload)

	req.Header.Add("api_key", "<api-key>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.post("https://api.explorium.ai/v1/businesses/bombora_intent/enrich")
  .header("api_key", "<api-key>")
  .header("Content-Type", "application/json")
  .body("{\n  \"business_id\": \"<string>\",\n  \"request_context\": null,\n  \"parameters\": {\n    \"topics\": [\n      \"<string>\"\n    ],\n    \"min_score\": 123\n  }\n}")
  .asString();

require 'uri'
require 'net/http'

url = URI("https://api.explorium.ai/v1/businesses/bombora_intent/enrich")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["api_key"] = '<api-key>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"business_id\": \"<string>\",\n  \"request_context\": null,\n  \"parameters\": {\n    \"topics\": [\n      \"<string>\"\n    ],\n    \"min_score\": 123\n  }\n}"

response = http.request(request)
puts response.read_body

{
  "response_context": {
    "correlation_id": "<string>",
    "request_status": "success",
    "time_took_in_seconds": 123
  },
  "data": {
    "intent_topics": "<string>",
    "business_id": "<string>",
    "company_name": "<string>",
    "company_website": "<string>",
    "date_stamp": "<string>",
    "level_of_intent": "<string>",
    "topic_count": "<string>"
  },
  "entity_id": "<string>"
}

{
  "detail": [
    {
      "loc": [
        "<string>"
      ],
      "msg": "<string>",
      "type": "<string>"
    }
  ]
}

Description

The Business Intent Topics (Bombora) enrichment reveals which topics companies are actively researching online, providing deeper visibility into their current business interests and buying intent. Powered by Bombora’s weekly intent dataset, it analyzes topic-level content consumption patterns to detect surging interest and engagement signals at the company level. For each input company (business_id), the enrichment returns a ranked list of intent topics with a composite score above 60, grouped by category and timestamped by week. The results highlight which topics a company is researching most intensely and classify them by intent level (e.g., In-Depth, Active, Early). This enrichment is particularly useful for:

Sales prioritization: Identify accounts actively researching your solution space.
Intent-based marketing: Personalize outreach based on buyer interest.
ABM activation: Power account-based strategies with real-time buying signals.
Pipeline acceleration: Engage prospects showing increased purchase readiness.

Refresh cadence: Weekly Raw intent data powered by:

How It Works

Input

Provide a list of business_id values obtained from the Match Businesses API.Parameters:

topic_parameters — semicolon-separated list of “category: topic” filters
(e.g., technology: ios;other: vendor profiling).

To build this list, use the Autocomplete endpoint withbusiness_intent_topics — and preferably semantic_search=true — to retrieve a broader, smarter set of intent topics. This ensures your topic list is accurate, relevant, and aligned with Bombora’s taxonomy.
You can also download the full topics list if needed (see details below).

min_score — optional integer > 60. If omitted, the default threshold is 60.

💡 Recommendation:
To achieve a meaningful and accurate measurement of intent, it is strongly recommended to include at least 12 topics that reflect the company’s genuine areas of interest.
Providing too few topics — or omitting the list entirely — will return all available topics for the company, which may include many unrelated subjects and lead to misleading or noisy intent insights.

Intent Topics Reference List

There are two ways to discover valid intent topics for the topics parameter:

Autocomplete API

Query the Autocomplete endpoint with business_intent_topics (preferably with semantic_search=true) to interactively find topics relevant to your use case.

Download Full Topics List (CSV)

Download the complete list of supported Bombora intent topics as a CSV file. The list is refreshed weekly to stay aligned with Bombora’s taxonomy.

The CSV contains a single intent_topic column, with each row formatted as category: topic (e.g., accounting: accounts payable) — the exact format expected by the topics parameter. The file is automatically regenerated once a week to reflect the latest Bombora taxonomy, so we recommend re-downloading it periodically rather than caching a local copy long-term.

Processing

The enrichment process queries Bombora’s weekly dataset to identify surging topics for each company in the provided list.
Only topics with composite_score >= threshold are returned, where:

threshold = min_score (if provided and >60)
otherwise threshold = 60 (default)

Output

Returns, for each input business_id, the company’s top intent topics, including the composite score, engagement level, and weekly timestamp.

Example — Request with min_score & Response

curl -X 'POST' \
  'https://api.explorium.ai/v1/businesses/bombora_intent/enrich' \
  -H 'accept: application/json' \
  -H 'api_key: "your api_key" \
  -H 'Content-Type: application/json' \
  -d '{
  "request_context": {},
  "parameters": {
    "topics": [
      "training & development: corporate universities;training & development: career management;training & development: group coaching;training & development: classroom management;training & development: experiential learning;training & development: gmat test preparation;training & development: seminars and educational programs;training & development: sat preparation;training & development: team building;training & development: gmat test preparation;training & development: essential skills;training & development: gre test preparation"
    ],
    "min_score": 76
  },
  "business_id": "8adce3ca1cef0c986b22310e369a0793"
}

{
  "response_context": {
    "correlation_id": "34e96a94f55d40a18994f55b2f36ecb8",
    "request_status": "success",
    "time_took_in_seconds": 43.515
  },
  "data": {
    "business_id": "8adce3ca1cef0c986b22310e369a0793",
    "company_name": "apple",
    "company_website": "apple.com",
    "date_stamp": "20251102",
    "intent_topics": "[{\"topic\":\"training & development: gmat test preparation\",\"composite_score\":76},{\"topic\":\"training & development: seminars and educational programs\",\"composite_score\":82},{\"topic\":\"training & development: classroom management\",\"composite_score\":77},{\"topic\":\"training & development: experiential learning\",\"composite_score\":76}]",
    "level_of_intent": "In Depth Research",
    "topic_count": "4 / 12"
  },
  "entity_id": "8adce3ca1cef0c986b22310e369a0793"
}

Best Practices

Always provide valid business_id inputs retrieved from the Match Businesses API.
Specify topic_parameters to focus enrichment results on relevant industries or technologies.
Use min_score only if you wish to raise the threshold above 60 — values ≤60 are not valid.
Check for null values — if Bombora has no data for a given domain, all topic-related fields will return null.
Combine intent data with firmographic and technographic enrichments for full go-to-market insights.
Use the Autocomplete endpoint with business_intent_topics — and preferably semantic_search=true — to build accurate and relevant topic_parameters before running enrichment.

Intent Topics Output Signals

Signal	API Name	Description	Data Type
level_of_intent	Level of Intent	Indicates how actively a company engaged with selected topics during the past week. Calculation: Number of topics with a composite score above 25% divided by the total number of input topics. Ranges: • >25% → In-Depth Research • 5–25% → Active Research • <5% → Early Research Recommendation: To ensure a meaningful and accurate reflection of intent, it is recommended to input at least 12 topicsthat are relevant to the areas of interest. Returns `null` when no input topics are available.	CATEGORY
topic_count	Topic Count	Shows the number of topics with a composite score above 60, relative to all topics evaluated (e.g., 5/5). When no input topics are provided, all topics are returned.	TEXT
intent_topics	Intent Topics	Contains an array of objects summarizing the company’s active interest in specific Bombora topics over a given week. Each object includes the topic name, category, composite score, and date.	TEXT
company_website	Company Website	The company’s primary website or domain URL.	URL
company_name	Company Name	The official or recognized name of the company.	TEXT
date_stamp	date	The date of the most recent Bombora data file (weekly), in format YYYYMMDD	TEXT

📌 _For additional enrichment options, explore related API endpoints below.

Authorizations

api_key

string

header

required

Body

application/json

business_id

string

required

Pattern: ^[a-f0-9]{32}$

request_context

Request Context · object | null

Example:

null

parameters

BomboraIntentEnrichmentParams · object

Show child attributes

Response

Successful Response

This is base response model for all responses in partner service.

response_context

ResponseContext · object

required

Show child attributes

data

BomboraIntentOutputSchema · object

BomboraIntentOutputSchema · object
BomboraIntentOutputSchema · object[]

Show child attributes

entity_id

Pattern: ^[a-f0-9]{32}$

Explorium AgentSource

Partners

Business Intent Topics (Bombora)

Description

Input

Intent Topics Reference List

Autocomplete API

Download Full Topics List (CSV)

Processing

Output

Authorizations

Body

Response