Description
The Business Intent Topics (Bombora) enrichment reveals which topics companies are actively researching online, providing deeper visibility into their current business interests and buying intent. Powered by Bombora’s weekly intent dataset, it analyzes topic-level content consumption patterns to detect surging interest and engagement signals at the company level. For each input company (business_id), the enrichment returns a ranked list of intent topics with a composite score above 60, grouped by category and timestamped by week. The results highlight which topics a company is researching most intensely and classify them by intent level (e.g., In-Depth, Active, Early).
This enrichment is particularly useful for:
- Sales prioritization: Identify accounts actively researching your solution space.
- Intent-based marketing: Personalize outreach based on buyer interest.
- ABM activation: Power account-based strategies with real-time buying signals.
- Pipeline acceleration: Engage prospects showing increased purchase readiness.
How It Works
How It Works
Input
Provide a list ofbusiness_id values obtained from the Match Businesses API.Parameters:topic_parameters— semicolon-separated list of “category: topic” filters
(e.g.,technology: ios;other: vendor profiling).-
To build this list, use the Autocomplete endpoint with
business_intent_topics— and preferablysemantic_search=true— to retrieve a broader, smarter set of intent topics. This ensures your topic list is accurate, relevant, and aligned with Bombora’s taxonomy.
-
To build this list, use the Autocomplete endpoint with
min_score— optional integer > 60. If omitted, the default threshold is 60.
💡 Recommendation:
To achieve a meaningful and accurate measurement of intent, it is strongly recommended to include at least 12 topics that reflect the company’s genuine areas of interest.
Providing too few topics — or omitting the list entirely — will return all available topics for the company, which may include many unrelated subjects and lead to misleading or noisy intent insights.
Processing
The enrichment process queries Bombora’s weekly dataset to identify surging topics for each company in the provided list.Only topics with
composite_score >= threshold are returned, where:threshold = min_score(if provided and >60)- otherwise
threshold = 60(default)
Output
Returns, for each input business_id, the company’s top intent topics, including the composite score, engagement level, and weekly timestamp.Example — Request with `min_score` & Response
Example — Request with `min_score` & Response
Best Practices
Best Practices
Always provide valid business_id inputsretrieved from the Match Businesses API.Specify topic_parametersto focus enrichment results on relevant industries or technologies.Use min_scoreonly if you wish to raise the threshold above 60 — values ≤60 are not valid.- Check for null values — if Bombora has no data for a given domain, all topic-related fields will return null.
- Combine intent data with firmographic and technographic enrichments for full go-to-market insights.
- Use the Autocomplete endpoint with
business_intent_topics— and preferablysemantic_search=true— to build accurate and relevanttopic_parametersbefore running enrichment.
Intent Topics Output Signals
Intent Topics Output Signals
| Signal | API Name | Description | Data Type |
|---|---|---|---|
| level_of_intent | Level of Intent | Indicates how actively a company engaged with selected topics during the past week. Calculation: Number of topics with a composite score above 25% divided by the total number of input topics. Ranges: • >25% → In-Depth Research • 5–25% → Active Research • <5% → Early Research Recommendation: To ensure a meaningful and accurate reflection of intent, it is recommended to input at least 12 topicsthat are relevant to the areas of interest. Returns null when no input topics are available. | CATEGORY |
| topic_count | Topic Count | Shows the number of topics with a composite score above 60, relative to all topics evaluated (e.g., 5/5). When no input topics are provided, all topics are returned. | TEXT |
| intent_topics | Intent Topics | Contains an array of objects summarizing the company’s active interest in specific Bombora topics over a given week. Each object includes the topic name, category, composite score, and date. | TEXT |
| company_website | Company Website | The company’s primary website or domain URL. | URL |
| company_name | Company Name | The official or recognized name of the company. | TEXT |
| date_stamp | date | The date of the most recent Bombora data file (weekly), in format YYYYMMDD | TEXT |
Authorizations
Body
application/json