Description
The Business Intent Topics (Bombora) enrichment reveals which topics companies are actively researching online, providing deeper visibility into their current business interests and buying intent. Powered by Bombora’s weekly intent dataset, it analyzes topic-level content consumption patterns to detect surging interest and engagement signals at the company level. For each input company (business_id), the enrichment returns a ranked list of intent topics with a composite score above 60, grouped by category and timestamped by week. The results highlight which topics a company is researching most intensely and classify them by intent level (e.g., In-Depth, Active, Early).
This enrichment is particularly useful for:
- Sales prioritization: Identify accounts actively researching your solution space.
- Intent-based marketing: Personalize outreach based on buyer interest.
- ABM activation: Power account-based strategies with real-time buying signals.
- Pipeline acceleration: Engage prospects showing increased purchase readiness.

How It Works
How It Works
- Input:
Provide a singlebusiness_idobtained from the Match Businesses API.
Optional parameters:topic_parameters— semicolon-separated list of"category: topic"filters (e.g.,technology: ios;other: vendor profiling).min_score— optional integer > 60. If omitted, the default threshold is 60.
- Processing:
The enrichment queries Bombora’s weekly dataset to identify surging topics for the specified company.
Only topics withcomposite_score >= thresholdare returned, wherethreshold = min_score (if provided and >60) or 60 (default). - Output:
Returns the company’s top intent topics, each with a composite score, engagement level, and weekly timestamp.
Example — Request with `min_score` & Response
Example — Request with `min_score` & Response
Best Practices
Best Practices
Always provide valid business_id inputsretrieved from the Match Businesses API.Specify topic_parametersto focus enrichment results on relevant industries or technologies.Use min_scoreonly if you wish to raise the threshold above 60 — values ≤60 are not valid.- Check for null values — if Bombora has no data for a given domain, all topic-related fields will return null.
- Combine intent data with firmographic and technographic enrichments for full go-to-market insights.
Intent Topics Output Signals
Intent Topics Output Signals
| Signal | API Name | Description | Data Type |
|---|---|---|---|
| level_of_intent | Level of Intent | Indicates how actively a company engaged with selected topics during the past week: >25% = In-Depth Research, 5–25% = Active Research, <5% = Early Research. Returns null when no input topics are available. | CATEGORY |
| topic_count | Topic Count | Shows the number of topics with a composite score above 60, relative to all topics evaluated (e.g., 5/5). When no input topics are provided, all topics are returned. | TEXT |
| intent_topics | Intent Topics | Contains an array of objects summarizing the company’s active interest in specific Bombora topics over a given week. Each object includes the topic name, category, composite score, and date. | TEXT |
| company_website | Company Website | The company’s primary website or domain URL. | TEXT |
| company_name | Company Name | The official or recognized name of the company. | TEXT |