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Introduction
The Businesses Enrichments API suite provides a comprehensive set of data enrichment capabilities that empower organizations to extract deep business insights . These enrichments allow businesses to augment, analyze, and track company information across various domains, including firmographics, financials, workforce trends, market positioning, and website content changes .
By leveraging Explorium’s global datasets and AI-driven insights , users can:
Enhance lead scoring and segmentation .
Track company growth, funding, and workforce shifts .
Analyze competitive landscapes and market trends .
Monitor website content updates and keyword presence .
This document provides an overview of all available enrichments , their use cases, and best practices for maximizing business intelligence.
How to Use Businesses Enrichments
Obtain a Business ID: Use the Match Businesses API to retrieve a unique identifier for the target company.
Select the Desired Enrichment: Choose the enrichment endpoint that aligns with your business needs.
Submit an API Request: Send a POST
request with the business_id
to retrieve relevant data.
Analyze and Act: Integrate the enriched data into your workflows for advanced decision-making.
Best Practices
Combine multiple enrichments for a holistic company profile.
Use historical insights to track trends over time.
Leverage workforce data to anticipate hiring trends and business expansions.
Monitor competitive intelligence to adapt strategies effectively.
Key Enrichments & Capabilities
Firmographics Enrichment
Essential company details: revenue, employee count, industry classification.
Use case: Lead scoring, B2B marketing segmentation, sales intelligence.
Technographics Enrichment
Insights into the internal tech stack of companies.
Use case: Competitive analysis, sales targeting, and software vendor tracking.
Financial Metrics Enrichment
Historical and real-time financial indicators for publicly traded companies.
Use case: Investment research, risk assessment, financial modeling.
Funding & Acquisitions Enrichment
Data on funding rounds, investors, M&A activity.
Use case: VC investment analysis, startup tracking, competitive benchmarking.
Strategic Insights & Competitive Landscape Enrichment
Insights into business strategies, operational focus, and competitive positioning.
Use case: Competitive intelligence, strategic business planning.
Workforce Trends Enrichment
Analysis of department-level workforce changes and hiring trends.
Use case: HR analytics, market expansion strategies.
Company Ratings Enrichment
Employee reviews, job satisfaction scores, and workplace ratings.
Use case: Employer branding, HR benchmarking, recruitment strategy.
Business Challenges Enrichment
Identification of key risks, legal challenges, and operational issues faced by public companies.
Use case: Risk analysis, due diligence, financial modeling.
Company’s Website Content Changes Enrichment
Detects real-time updates in company website content.
Use case: Brand monitoring, compliance tracking, competitive research.
Keyword Search on Websites Enrichment
Searches for specific keywords across company websites.
Use case: Brand monitoring, product mentions, regulatory compliance.
Extracts insights from corporate social media activity.
Use case: Brand perception analysis, PR monitoring.
For detailed API specifications and request examples, refer to each enrichment endpoint in this documentation.