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Overview

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Introduction

The Businesses Enrichments API suite provides a comprehensive set of data enrichment capabilities that empower organizations to extract deep business insights. These enrichments allow businesses to augment, analyze, and track company information across various domains, including firmographics, financials, workforce trends, market positioning, and website content changes. By leveraging Explorium’s global datasets and AI-driven insights, users can:
  • Enhance lead scoring and segmentation.
  • Track company growth, funding, and workforce shifts.
  • Analyze competitive landscapes and market trends.
  • Monitor website content updates and keyword presence.
This document provides an overview of all available enrichments, their use cases, and best practices for maximizing business intelligence.

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How to Use Businesses Enrichments

  1. Obtain a Business ID: Use the Match Businesses API to retrieve a unique identifier for the target company.
  2. Select the Desired Enrichment: Choose the enrichment endpoint that aligns with your business needs.
  3. Submit an API Request: Send a POST request with the business_id to retrieve relevant data.
  4. Analyze and Act: Integrate the enriched data into your workflows for advanced decision-making.

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Best Practices

  • Combine multiple enrichments for a holistic company profile.
  • Use historical insights to track trends over time.
  • Leverage workforce data to anticipate hiring trends and business expansions.
  • Monitor competitive intelligence to adapt strategies effectively.

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Key Enrichments & Capabilities

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Firmographics Enrichment

  • Essential company details: revenue, employee count, industry classification.
  • Use case: Lead scoring, B2B marketing segmentation, sales intelligence.

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Technographics Enrichment

  • Insights into the internal tech stack of companies.
  • Use case: Competitive analysis, sales targeting, and software vendor tracking.

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Financial Metrics Enrichment

  • Historical and real-time financial indicators for publicly traded companies.
  • Use case: Investment research, risk assessment, financial modeling.

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Funding & Acquisitions Enrichment

  • Data on funding rounds, investors, M&A activity.
  • Use case: VC investment analysis, startup tracking, competitive benchmarking.

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Strategic Insights & Competitive Landscape Enrichment

  • Insights into business strategies, operational focus, and competitive positioning.
  • Use case: Competitive intelligence, strategic business planning.
  • Analysis of department-level workforce changes and hiring trends.
  • Use case: HR analytics, market expansion strategies.

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Company Ratings Enrichment

  • Employee reviews, job satisfaction scores, and workplace ratings.
  • Use case: Employer branding, HR benchmarking, recruitment strategy.

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Business Challenges Enrichment

  • Identification of key risks, legal challenges, and operational issues faced by public companies.
  • Use case: Risk analysis, due diligence, financial modeling.

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Company’s Website Content Changes Enrichment

  • Detects real-time updates in company website content.
  • Use case: Brand monitoring, compliance tracking, competitive research.

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Keyword Search on Websites Enrichment

  • Searches for specific keywords across company websites.
  • Use case: Brand monitoring, product mentions, regulatory compliance.

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Company’s Social Media Presence Enrichment

  • Extracts insights from corporate social media activity.
  • Use case: Brand perception analysis, PR monitoring.
For detailed API specifications and request examples, refer to each enrichment endpoint in this documentation.
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