Endpoint: POST /businesses/webstack/enrich
POST /businesses/webstack/enrichDescription
This enrichment is powered by BuiltWith, a global leader in web technology profiling.
The Webstack Enrichment surfaces detailed insights about a company’s website infrastructure and technology usage. Powered by BuiltWith’s technology detection engine, this signal identifies the tools, platforms, and services a company uses on its public website, from eCommerce solutions and analytics to payment processors, security systems, and marketing tools.
These web signals help assess a company’s digital maturity, commercial intent, online investment, and trustworthiness. The enrichment supports use cases such as market segmentation, risk assessment, prospect prioritization, and competitive intelligence.
Each enrichment query returns a comprehensive profile of technologies in use, tech categories, spending estimates, Shopify integrations, traffic rankings, and more.
How It Works
- Input: Provide a
business_idobtained from the Match Businesses API. - Processing: The system extracts the company’s domain, scans the website, and matches detected technologies via BuiltWith’s detection logic.
- Output: A set of signals describing the website’s stack, activity, and structure.
Example Request (cURL)
{
"request_context": {},
"business_id": "a34bacf839b923770b2c360eefa26748"
}Example Response
{
"response_context": {
"correlation_id": "6e666f60180d42e994cd7f5db5ed0c86",
"request_status": "success",
"time_took_in_seconds": 1.761
},
"data": {
"business_id": "a34bacf839b923770b2c360eefa26748",
"affiliate_links": true,
"company_vertical": null,
"db_indexed": true,
"earliest_record": "2023-07-31T07:00:00",
"ecommerce": true,
"established": false,
"latest_update": "2023-07-31T07:00:00",
"live_techs": true,
"money_spend_on_website_technologies": 11596,
"number_of_pages_on_sitemap": 5264,
"number_of_premium_technologies": 256,
"number_of_social_networks": 0,
"parked": false,
"payment_options": true,
"payment_technologies_in_use": "American_Express, Euro, Pound_Sterling, Visa",
"premium_techs": 17,
"product_count": 0,
"q_rank": 0,
"shopify_apps_in_use": null,
"spend": 11596,
"status": "ok",
"categories_to_technologies_tree": {
"ssl": {
"Other": [
"Microsoft SSL",
"Azure SSL",
"HSTS IncludeSubdomains PreLoad",
"HSTS",
"SSL by Default"
],
"Root Authority": [
"DigiCert SSL"
]
},
"link": {
"Other": [
"Events Page",
"LinkedIn",
"Accessibility Statement",
"Twitter",
"GitHub Pages",
"Impressum",
"Sustainability",
"Careers",
"Code of Conduct",
"Plans and Pricing",
"Facebook",
"Computershare",
"Investor Relations",
"GitHub",
"Meetup Pro",
"Instagram",
"Human Rights Policy",
"TikTok"
]
},
"shop": {
"Non Platform": [
"Cart Functionality"
]
},
"analytics": {
"Feedback Forms and Surveys": [
"Usabilla"
],
"Site Optimization": [
"ClickTale"
],
"Social Management": [
"Facebook Domain Insights"
],
"Conversion Tracking": [
"Twitter Conversion Tracking"
],
"Visitor Count Tracking": [
"Google Analytics"
],
"Marketing Automation": [
"Optify",
"Marketo",
"Omniture SiteCatalyst",
"WebTrends"
],
"Conversion Optimization": [
"Twitter Conversion Tracking",
"LinkedIn Insights",
"Facebook Conversion Tracking",
"Bing Universal Event Tracking"
],
"Audience Measurement": [
"FullStory",
"Google Analytics",
"WebTrends",
"Microsoft Clarity"
],
"Other": [
"Google Universal Analytics",
"Twitter Website Universal Tag",
"Facebook Pixel",
"Tealium UTAG",
"Global Site Tag"
],
"Retargeting / Remarketing": [
"Bing Universal Event Tracking"
],
"Application Performance": [
"Google Analytics",
"Microsoft Azure Monitor",
"New Relic",
"Azure Monitor",
"Microsoft Application Insights"
]
},
"cdn": {
"Other": [
"CDN JS",
"Amazon S3",
"Azure Edge",
"Cloudflare JS",
"jsDelivr",
"Microsoft Azure Blob Storage",
"Microsoft Azure CDN",
"Microsoft Ajax Content Delivery Network",
"jQuery CDN",
"Cloudflare",
"UNPKG",
"WordPress Grid",
"Akamai"
]
},
"cdns": {
"Edge Delivery Network": [
"Microsoft Azure Verified CDN",
"Akamai Edge"
],
"Other": [
"Akamai Global Request Number",
"Akamai EdgeConnect",
"Cloudflare CDN"
]
},
"payment": {
"Payment Acceptance": [
"Visa",
"American Express"
],
"Currency": [
"Pound Sterling",
"South Korean Won",
"Japanese Yen",
"Euro"
]
},
"ads": {
"Affiliate Programs": [
"Impact"
],
"Ad Network": [
"Twitter Ads"
],
"Retargeting / Remarketing": [
"Facebook Custom Audiences",
"Twitter Ads"
],
"Other": [
"DoubleClick.Net",
"LinkedIn Ads"
],
"Fraud Prevention": [
"Impact"
]
},
"widgets": {
"Translation": [
"Weglot"
],
"Site Search": [
"Sitelinks Search Box",
"Coveo"
],
"Privacy Compliance": [
"Convercent",
"Global Privacy Control",
"US Privacy User Signal Mechanism"
],
"Social Sharing": [
"Reddit"
],
"Other": [
"COVID-19",
"Gravatar Profiles",
"WordPress Multisite",
"Browse Happy",
"Microsoft Power BI",
"Facebook Sharer",
"Hubspot Developer Verification",
"Twitter Tweet Button",
"Wordpress Plugins"
],
"Live Chat": [
"LivePerson"
],
"Tag Management": [
"Google Tag Manager",
"Tealium"
],
"Customer Data Platform": [
"Tealium"
],
"WordPress Plugins": [
"WP Featherlight",
"Jetpack",
"Metronet Profile Picture",
"Newsletter for Wordpress",
"Yoast SEO Premium",
"Stream",
"Redis Cache",
"ThemeFusion",
"Page Links To",
"Column Shortcodes",
"Yoast WordPress SEO Plugin",
"GTM4WP",
"Yoast Plugins",
"ElasticPress",
"Taxonomy Images"
],
"Feedback Forms and Surveys": [
"DocuSign"
]
},
"mx": {
"Other": [
"Microsoft Azure DNS",
"SPF"
],
"Business Email Hosting": [
"Microsoft Exchange Online"
]
},
"cms": {
"Blog": [
"WordPress"
],
"Open Source": [
"WordPress",
"October CMS"
],
"Hosted Solution": [
"Adobe Scene7"
],
"Enterprise": [
"Adobe Experience Manager",
"Kentico Xperience",
"Sitecore CMS",
"Adobe Scene7"
],
"Ticketing System": [
"Atlassian Cloud"
],
"Social Management": [
"Lithium Technologies"
],
"Other": [
"WordPress 6.2"
]
},
"Server": {
"Other": [
"IPv6",
"GitHub Hosting"
]
},
"media": {
"Social Video Platform": [
"YouTube"
],
"Online Video Platform": [
"YouTube"
],
"Live Stream / Webcast": [
"YouTube"
],
"Other": [
"YouTube Privacy Enchanced",
"TikTok Embed"
]
},
"mobile": {
"Other": [
"Viewport Meta",
"Mobile Optimized",
"IPhone / Mobile Compatible",
"Apple Mobile Web App Capable",
"Apple Mobile Web Clips Icon"
]
},
"CDN": {
"Other": [
"Content Delivery Network"
]
},
"javascript": {
"UI": [
"jQuery UI",
"Hover Intent"
],
"Framework": [
"Service Worker",
"JSON 3"
],
"Animation": [
"Slick JS"
],
"jQuery Plugin": [
"jQuery Validate",
"jQuery Cookie",
"jQuery Tools",
"Infinite Scroll",
"jQuery UI"
],
"Compatibility": [
"Modernizr",
"ECMAScript 5 Shim"
],
"Other": [
"Fancybox",
"Hammer JS",
"Underscore.js",
"jQuery Autocomplete",
"Facebook for Websites",
"jQuery 1.3.2",
"jQuery 3.6.0",
"Modernizr 2.6",
"Yett",
"PrettyPrint",
"Popper.js",
"jQuery 1.9.0",
"Facebook SDK",
"jQuery 3.4.0",
"jQuery 3.3.1",
"jQuery BBQ",
"jQuery 1.11.0",
"jQuery BlockUI",
"Angular JS",
"jQuery 3.4.1",
"jQuery 2.2.4",
"jQuery 3.5.1",
"jQuery Waypoints"
],
"JavaScript Library": [
"jQuery",
"Moment JS",
"Lightning.js"
]
},
"Web Server": {
"Other": [
"Apache",
"Kestrel",
"IIS",
"nginx",
"IIS 10"
]
},
"hosting": {
"Cloud PaaS": [
"Microsoft Azure"
],
"US hosting": [
"Akamai Hosted",
"Microsoft"
],
"Other": [
"Microsoft Azure Front Door",
"Microsoft Azure US West Region"
],
"Cloud Hosting": [
"Microsoft Azure"
],
"WordPress Hosting": [
"WP Engine"
]
},
"copyright": {
"Other": [
"Copyright Year 2015"
]
},
"language": {
"Other": [
"Colombian Spanish",
"Italian HREF LANG",
"Australian English HREF LANG",
"Korean HREF LANG",
"Japanese HREF LANG",
"Polish HREF LANG",
"Turkish",
"New Zealand English HREF LANG",
"Turkish HREF LANG",
"Taiwan Chinese HREF LANG",
"Spanish HREF LANG",
"Venezuelan Spanish HREF LANG",
"English HREF LANG",
"Czech HREF LANG",
"Vietnamese HREF LANG",
"Thai HREF LANG",
"Chinese",
"French HREF LANG",
"Algerian Arabic HREF LANG",
"Japanese",
"Arabic HREF LANG",
"Chile Spanish HREF LANG",
"Argentinian Spanish HREF LANG",
"Greek HREF LANG",
"Irish English HREF LANG",
"Indonesian HREF LANG",
"Swedish HREF LANG",
"French",
"Catalan",
"Bengali HREF LANG",
"Danish HREF LANG",
"Colombian Spanish HREF LANG",
"Austrian German",
"Norwegian Bokmål",
"Swiss German HREF LANG",
"Dutch HREF LANG",
"Mexican Spanish HREF LANG",
"Canadian French HREF LANG",
"Portuguese HREF LANG",
"Finnish HREF LANG",
"Malaysian HREF LANG",
"Russian HREF LANG",
"Spanish",
"German HREF LANG",
"Belgium French",
"German",
"Peruvian Spanish HREF LANG",
"Austrian German HREF LANG",
"Brazilian Portuguese HREF LANG",
"Hong Kong Chinese HREF LANG",
"Chinese HREF LANG"
]
},
"framework": {
"Other": [
"Silverlight",
"Placehold IT",
"Express",
"ASP.NET MVC",
"ASP.NET Ajax",
"Facebook Domain Verification",
"Bug Bounty",
"Next.js",
"ASP.NET Core",
"ASP.NET",
"ASP.NET 4.0"
],
"Schema": [
"Organization Schema",
"Person Schema"
],
"WordPress Theme": [
"Avada"
]
},
"Web Master": {
"Other": [
"MSN/Bing Webmaster",
"Google Webmaster",
"Yandex Verification"
]
},
"feeds": {
"Other": [
"Really Simple Discovery",
"Pingback Support",
"RSS",
"Live Writer Support"
]
}
},
"technologies_categories": "CDN, Server, Web_Master, Web_Server, ads, analytics, cdn, cdns, cms, copyright, feeds, framework, hosting, javascript, language, link, media, mobile, mx, payment, shop, ssl, widgets",
"technologies_sub_categories": "Ad_Network, Affiliate_Programs, Animation, Application_Performance, Audience_Measurement, Blog, Business_Email_Hosting, Cloud_Hosting, Cloud_PaaS, Compatibility, Conversion_Optimization, Conversion_Tracking, Currency, Customer_Data_Platform, Edge_Delivery_Network, Enterprise, Feedback_Forms_and_Surveys, Framework, Fraud_Prevention, Hosted_Solution, JavaScript_Library, Live_Chat, Live_Stream_/_Webcast, Marketing_Automation, Non_Platform, Online_Video_Platform, Open_Source, Payment_Acceptance, Privacy_Compliance, Retargeting_/_Remarketing, Root_Authority, Schema, Site_Optimization, Site_Search, Social_Management, Social_Sharing, Social_Video_Platform, Tag_Management, Ticketing_System, Translation, UI, US_hosting, Visitor_Count_Tracking, WordPress_Hosting, WordPress_Plugins, WordPress_Theme, jQuery_Plugin",
"technologies_used_by_company_website": "ASP.NET, ASP.NET_4.0, ASP.NET_Ajax, ASP.NET_Core, ASP.NET_MVC, Accessibility_Statement, Adobe_Experience_Manager, Adobe_Scene7, Akamai, Akamai_Edge, Akamai_EdgeConnect, Akamai_Global_Request_Number, Akamai_Hosted, Algerian_Arabic_HREF_LANG, Amazon_S3, American_Express, Angular_JS, Apache, Apple_Mobile_Web_App_Capable, Apple_Mobile_Web_Clips_Icon, Arabic_HREF_LANG, Argentinian_Spanish_HREF_LANG, Atlassian_Cloud, Australian_English_HREF_LANG, Austrian_German, Austrian_German_HREF_LANG, Avada, Azure_Edge, Azure_Monitor, Azure_SSL, Belgium_French, Bengali_HREF_LANG, Bing_Universal_Event_Tracking, Brazilian_Portuguese_HREF_LANG, Browse_Happy, Bug_Bounty, CDN_JS, COVID-19, Canadian_French_HREF_LANG, Careers, Cart_Functionality, Catalan, Chile_Spanish_HREF_LANG, Chinese, Chinese_HREF_LANG, ClickTale, Cloudflare, Cloudflare_CDN, Cloudflare_JS, Code_of_Conduct, Colombian_Spanish, Colombian_Spanish_HREF_LANG, Column_Shortcodes, Computershare, Content_Delivery_Network, Convercent, Copyright_Year_2015, Coveo, Czech_HREF_LANG, Danish_HREF_LANG, DigiCert_SSL, DocuSign, DoubleClick.Net, Dutch_HREF_LANG, ECMAScript_5_Shim, ElasticPress, English_HREF_LANG, Euro, Events_Page, Express, Facebook, Facebook_Conversion_Tracking, Facebook_Custom_Audiences, Facebook_Domain_Insights, Facebook_Domain_Verification, Facebook_Pixel, Facebook_SDK, Facebook_Sharer, Facebook_for_Websites, Fancybox, Finnish_HREF_LANG, French, French_HREF_LANG, FullStory, GTM4WP, German, German_HREF_LANG, GitHub, GitHub_Hosting, GitHub_Pages, Global_Privacy_Control, Global_Site_Tag, Google_Analytics, Google_Tag_Manager, Google_Universal_Analytics, Google_Webmaster, Gravatar_Profiles, Greek_HREF_LANG, HSTS, HSTS_IncludeSubdomains_PreLoad, Hammer_JS, Hong_Kong_Chinese_HREF_LANG, Hover_Intent, Hubspot_Developer_Verification, Human_Rights_Policy, IIS, IIS_10, IPhone_/_Mobile_Compatible, IPv6, Impact, Impressum, Indonesian_HREF_LANG, Infinite_Scroll, Instagram, Investor_Relations, Irish_English_HREF_LANG, Italian_HREF_LANG, JSON_3, Japanese, Japanese_HREF_LANG, Japanese_Yen, Jetpack, Kentico_Xperience, Kestrel, Korean_HREF_LANG, Lightning.js, LinkedIn, LinkedIn_Ads, LinkedIn_Insights, Lithium_Technologies, LivePerson, Live_Writer_Support, MSN/Bing_Webmaster, Malaysian_HREF_LANG, Marketo, Meetup_Pro, Metronet_Profile_Picture, Mexican_Spanish_HREF_LANG, Microsoft, Microsoft_Ajax_Content_Delivery_Network, Microsoft_Application_Insights, Microsoft_Azure, Microsoft_Azure_Blob_Storage, Microsoft_Azure_CDN, Microsoft_Azure_DNS, Microsoft_Azure_Front_Door, Microsoft_Azure_Monitor, Microsoft_Azure_US_West_Region, Microsoft_Azure_Verified_CDN, Microsoft_Clarity, Microsoft_Exchange_Online, Microsoft_Power_BI, Microsoft_SSL, Mobile_Optimized, Modernizr, Modernizr_2.6, Moment_JS, New_Relic, New_Zealand_English_HREF_LANG, Newsletter_for_Wordpress, Next.js, Norwegian_Bokmål, October_CMS, Omniture_SiteCatalyst, Optify, Organization_Schema, Page_Links_To, Person_Schema, Peruvian_Spanish_HREF_LANG, Pingback_Support, Placehold_IT, Plans_and_Pricing, Polish_HREF_LANG, Popper.js, Portuguese_HREF_LANG, Pound_Sterling, PrettyPrint, RSS, Really_Simple_Discovery, Reddit, Redis_Cache, Russian_HREF_LANG, SPF, SSL_by_Default, Service_Worker, Silverlight, Sitecore_CMS, Sitelinks_Search_Box, Slick_JS, South_Korean_Won, Spanish, Spanish_HREF_LANG, Stream, Sustainability, Swedish_HREF_LANG, Swiss_German_HREF_LANG, Taiwan_Chinese_HREF_LANG, Taxonomy_Images, Tealium, Tealium_UTAG, Thai_HREF_LANG, ThemeFusion, TikTok, TikTok_Embed, Turkish, Turkish_HREF_LANG, Twitter, Twitter_Ads, Twitter_Conversion_Tracking, Twitter_Tweet_Button, Twitter_Website_Universal_Tag, UNPKG, US_Privacy_User_Signal_Mechanism, Underscore.js, Usabilla, Venezuelan_Spanish_HREF_LANG, Vietnamese_HREF_LANG, Viewport_Meta, Visa, WP_Engine, WP_Featherlight, WebTrends, Weglot, WordPress, WordPress_6.2, WordPress_Grid, WordPress_Multisite, Wordpress_Plugins, Yandex_Verification, Yett, Yoast_Plugins, Yoast_SEO_Premium, Yoast_WordPress_SEO_Plugin, YouTube, YouTube_Privacy_Enchanced, jQuery, jQuery_1.11.0, jQuery_1.3.2, jQuery_1.9.0, jQuery_2.2.4, jQuery_3.3.1, jQuery_3.4.0, jQuery_3.4.1, jQuery_3.5.1, jQuery_3.6.0, jQuery_Autocomplete, jQuery_BBQ, jQuery_BlockUI, jQuery_CDN, jQuery_Cookie, jQuery_Tools, jQuery_UI, jQuery_Validate, jQuery_Waypoints, jsDelivr, nginx",
"umbrella": 2
},
"entity_id": "a34bacf839b923770b2c360eefa26748"
}Best Practices
- Use with matched companies only. Ensure the
business_idcorresponds to a verified website. - Combine with firmographic signals (e.g. revenue, size, country) for rich segmentation.
- Use premium spend estimates to prioritize leads with higher digital investment.
- Monitor tech stack changes over time to detect shifts in digital strategy or maturity.
Webstack Output Signals
| Signal | API Name | Description | Data Type |
|---|---|---|---|
| SKU Product Count | product_count | SKU Product Count is the number of unique products that an eCommerce website lists and sells. | integer |
| Website's Tranco Page Traffic Rank | q_rank | Transco Page Traffic Rank between 1 and 1,000,000. Based on a combined ranking from multiple sources. | integer |
| Website's Umbrella Traffic Rank | umbrella | Umbrella Global Router Traffic Rank based on DNS queries. | integer |
| Number of Pages on Sitemap | number_of_pages_on_sitemap | Number of pages listed on the website's indexable sitemap. | integer |
| Shopify Apps In Use | shopify_apps_in_use | List of Shopify apps detected on the website. | string |
| Most Recent Website Index Date | latest_update | Website's most recent date of index by the webstack collector (ISO 8601). | datetime |
| Website Has Live Technologies | live_techs | True if any live technologies were detected on the website. | boolean |
| Is DB Indexed | db_indexed | True if the website is recorded in the database. | boolean |
| Website Has Affiliate Links | affiliate_links | True if affiliate advertising systems were detected. | boolean |
| Website Is Established | established | True if the website existed at least 1 year prior to indexing. | boolean |
| Technology Sub-Categories | technologies_sub_categories | Mapping of each technology detected on the website to its sub-category. | string |
| Website Has Parked Technologies | parked | True if the domain uses or mentions parked domain technologies. | boolean |
| Website Risk Status | status | Trust status of the website (OK, Suspect, Cannot Determine). | string |
| Number of Social Networks | number_of_social_networks | Number of social network profiles linked from the website. | integer |
| Twitter Profile | twitter_link | Link to the company’s Twitter profile listed on its domain. | url |
| Earliest Website Index Date | earliest_record | Website’s earliest date of index by the collector (ISO 8601). | datetime |
| Technology Categories | technologies_categories | List of technology categories detected on the website. | string |
| Payment Technologies In Use | payment_technologies_in_use | Detected currencies, technologies, and wallets for online payments. | string |
| Domain Contact Phone Number | contact_phone_number | Phone number listed in the website’s contact section. | string |
| Premium Technologies Count | premium_techs | Number of paid (premium) technologies detected on the website. | integer |
| Number of Technologies Detected | number_of_premium_technologies | Total number of technologies detected on the website. | integer |
| Monthly Tech Spend (USD) | money_spend_on_website_technologies | Estimated monthly spending on website technologies (in USD). | integer |
| Website Has eCommerce Technology | ecommerce | True if eCommerce tech or shopping cart functionality is detected. | boolean |
| Premium Monthly Spend | spend | Estimated average monthly USD spent across the domain (all aspects). | integer |
| Technologies Detected | technologies_used_by_company_website | List of technologies detected on the website. | string |
| Website Has Online Payment Option | payment_options | True if online payment is supported or mentioned on the website. | datetime |
| Technologies Mapped to Categories | categories_to_technologies_tree | Mapping of each technology detected to its assigned category. | object |
| Company Vertical | company_vertical | Industry name associated with the company, as mentioned on its website. | string |
📌 For additional web-based enrichment options, explore related API endpoints.