Access aggregated location-based preferences, behaviors, and tendencies of an average person residing in a location, available for all US Zipcodes. The included information is commonly used for marketing purposes to enable the creation of LTV models, lead generation, and more without violating PII restrictions. Mainly providing scores of the likelihood that a typical individual in the selected location will display certain behaviors or preferences in the banking service sector, including position toward online banking, the preferred method for paying bills, and more. Demographic scores are calculated according to the characteristics of a location’s registered residents. The scores range from 1-6, with lower scores indicating a lower likelihood or preference.
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