Technographics

Endpoint: `POST /businesses/technographics/enrich`

Description

The Technographics Enrichment endpoint provides insights into the internal technologies used by companies. This data is valuable for lead scoring, competitive analysis, and sales prospecting by identifying the software, platforms, and tools adopted by businesses.

Technographic data is sourced from multiple data vendors and public records, combined with Explorium's proprietary data inference models for maximum accuracy. The dataset is updated quarterly to ensure fresh and relevant insights.

How It Works

Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system retrieves relevant technology stacks, including software, cloud providers, and infrastructure details.
Output: A structured response with categorized insights into a company's technology usage.

Example Request (cURL)

curl --request POST \
     --url https://api.explorium.ai/v1/businesses/technographics/enrich \
     --header 'accept: application/json' \
     --header 'api_key: your_api_key_here' \
     --header 'content-type: application/json' \
     --data '{
  "business_id": "8adce3ca1cef0c986b22310e369a0793"
}'

Best Practices

Ensure you retrieve the business_id using the Match Businesses API before making technographic enrichment requests.
Leverage technographic insights to personalize outreach and improve targeting for tech-related products.
Combine firmographic and technographic data for deeper analysis and refined audience segmentation.
Use regular updates to keep up with rapidly changing technology adoption trends.

Technographics Output Signal

Signal	API Name	Description	Data Type
Company's full tech stack	full_tech_stack	Full list of technologies used by the company in all categories.	TEXT
Company's full nested tech stack	full_nested_tech_stack	Full nested list of technologies used by the company.	TEXT
Testing and QA tech stack	testing_and_qa	List of testing and QA technologies used by the company.	TEXT
Sales tech stack	sales	List of sales technologies used by the company.	TEXT
Programming languages and frameworks tech stack	prog_langs_and_frameworks	List of programming, languages, and frameworks technologies used by the company.	TEXT
Productivity and operations tech stack	productivity_and_operations	List of productivity and operations technologies used by the company.	TEXT
Product and design tech stack	product_and_design	List of product and design technologies used by the company.	TEXT
Platform and storage tech stack	platform_and_storage	List of platform and storage technologies used by the company.	TEXT
Operations software tech stack	operations_software	List of operations software technologies used by the company.	TEXT
Operations management tech stack	operations_management	List of operations management technologies used by the company.	TEXT
Marketing tech stack	marketing	List of marketing technologies used by the company.	TEXT
IT security tech stack	it_security	List of IT security technologies used by the company.	TEXT
IT management tech stack	it_management	List of IT management technologies used by the company.	TEXT
HR tech stack	hr	List of HR technologies used by the company.	TEXT
Health tech tech stack	health_tech	List of health tech technologies used by the company.	TEXT
Finance and accounting tech stack	finance_and_accounting	List of finance and accounting technologies used by the company.	TEXT
Ecommerce tech stack	ecommerce	List of ecommerce technologies used by the company.	TEXT
Devops and development tech stack	devops_and_development	List of devops and development technologies used by the company.	TEXT
Customer management tech stack	customer_management	List of customer management technologies used by the company.	TEXT
Computer networks tech stack	computer_networks	List of computer networks technologies used by the company.	TEXT
Communications tech stack	communications	List of communications technologies used by the company.	TEXT
Collaboration tech stack	collaboration	List of collaboration technologies used by the company.	TEXT
Business intelligence and analytics tech stack	bi_and_analytics	List of business, intelligence, and analytics technologies used by the company.	TEXT

📌 For additional enrichment options, explore related API endpoints below.

Body Params - Try Me Example

business_id: 8adce3ca1cef0c986b22310e369a0793

Endpoint: POST /businesses/technographics/enrich

Description

Endpoint: `POST /businesses/technographics/enrich`