Technographics

Endpoint: POST /businesses/technographics/enrich

Description

The Technographics Enrichment endpoint provides insights into the internal technologies used by companies. This data is valuable for lead scoring, competitive analysis, and sales prospecting by identifying the software, platforms, and tools adopted by businesses.

Technographic data is sourced from multiple data vendors and public records, combined with Explorium's proprietary data inference models for maximum accuracy. The dataset is updated quarterly to ensure fresh and relevant insights.


How It Works
  • Input: Provide a business_id obtained from the Match Businesses API.
  • Processing: The system retrieves relevant technology stacks, including software, cloud providers, and infrastructure details.
  • Output: A structured response with categorized insights into a company's technology usage.
Best Practices
  • Ensure you retrieve thebusiness_id using the Match Businesses API before making technographic enrichment requests.
  • Leverage technographic insights to personalize outreach and improve targeting for tech-related products.
  • Combine firmographic and technographic data for deeper analysis and refined audience segmentation.
  • Use regular updates to keep up with rapidly changing technology adoption trends.
Technographics Output Signal
SignalAPINameDescriptionData Type
technology_nameTechnology nameName of the technology or software.string
technology_categoryTechnology categoryCategory of technology (CRM, ERP, analytics, etc.).string
vendorVendorVendor or provider of the technology.string
implementation_statusImplementation statusStatus of technology implementation.string
usage_levelUsage levelLevel of usage within the company.string
deployment_dateDeployment dateDate when the technology was deployed.date
integration_levelIntegration levelLevel of integration with other systems.string
technology_versionTechnology versionVersion of the technology being used.string
license_typeLicense typeType of license (subscription, perpetual, etc.).string
user_countUser countNumber of users of the technology.integer
departmentDepartmentDepartment using the technology.string
costCostCost of the technology implementation.number
roiROIReturn on investment from the technology.number
satisfaction_scoreSatisfaction scoreUser satisfaction score for the technology.number
renewal_dateRenewal dateDate when the technology license is up for renewal.date
migration_plansMigration plansPlans for migrating to new technology.string
customization_levelCustomization levelLevel of customization of the technology.string
support_levelSupport levelLevel of vendor support.string
compliance_requirementsCompliance requirementsCompliance requirements met by the technology.string
security_featuresSecurity featuresSecurity features of the technology.string
scalabilityScalabilityScalability of the technology.string
mobile_compatibilityMobile compatibilityMobile compatibility of the technology.boolean
cloud_deploymentCloud deploymentWhether the technology is deployed in the cloud.boolean

📌 For additional enrichment options, explore related API endpoints below.


Body Params - Try Me Example

business_id: 8adce3ca1cef0c986b22310e369a0793
Language
Credentials
Click Try It! to start a request and see the response here!