Company’s website content changes

Endpoint: `POST /businesses/website_changes/enrich`

Description

The Company’s Website Content Changes Enrichment endpoint enables users to track changes in website content over time, helping businesses monitor updates, keyword appearances, and messaging shifts. This is particularly useful for competitive intelligence, compliance tracking, and brand monitoring.

The data includes:

Detection of content changes in key sections of a company’s website.
Keyword-based monitoring, allowing users to track the appearance or disappearance of specific terms.
Timestamped records of detected modifications to ensure historical tracking.
Logical AND search: The system evaluates predefined conditions, ensuring that all input keywords must appear together in the retrieved snippets.

This information is sourced from real-time web crawls and indexed website snapshots, providing a comprehensive view of content evolution over time.

How It Works

Input: Provide a business_id obtained from the Match Businesses API, along with optional keywords separated by commas. The system will return only results where all keywords appear together.
Processing: The system scans the target website and detects changes in text and keyword occurrences.
Output: A structured response highlighting updated content, extracted snippets, and relevant URLs.

Example Request (cURL)

curl --request POST \
     --url https://api.explorium.ai/v1/businesses/company_website_content_changes/enrich \
     --header 'accept: application/json' \
     --header 'api_key: your_api_key_here' \
     --header 'content-type: application/json' \
     --data '{
  "business_id": "8adce3ca1cef0c986b22310e369a0793"
}'

Best Practices

Monitor competitors' websites to track strategic updates and product announcements.
Analyze keyword trends to detect shifts in branding and messaging.
Leverage historical data to identify long-term content evolution and strategic priorities.
Ensure regulatory compliance by tracking content modifications in sensitive sectors.
Use comma-separated keywords to refine searches, ensuring that all specified terms appear together.

Website Changes Output Signal

Signal	API Name	Description	Data Type
Website page of detected change	url	URL from which the changes were derived.	URL
Type of content change	change_description	Text describing the content modification on the website as compared to the previous version.	TEXT
Description of content change	change_implication	Text indicating the strategic significance of the content change on the website.	TEXT
Content change timestamp	date	Date the content change on the website occurred.	DATETIME

📌 For additional enrichment options, explore related API endpoints below.

Body Params - Try Me Example

business_id: 8adce3ca1cef0c986b22310e369a0793

Endpoint: POST /businesses/website_changes/enrich

Description

Endpoint: `POST /businesses/website_changes/enrich`