Individual’s social media presence

Introduction

The Individual’s Social Media Presence Enrichments API provides insights into a prospect’s social media activity. This endpoint retrieves public posts from professional networks, allowing businesses to analyze engagement trends, content topics, and prospect interests for better outreach and marketing strategies.

📌 Key Benefits:

  • Gain real-time visibility into a prospect’s social media activity.
  • Understand professional interests, opinions, and engagement.
  • Improve personalized outreach by leveraging recent posts and topics of discussion.
  • Track changes in professional communication patterns over time.


How It Works
  1. Input: Provide a prospect_id (retrieved from the Match Prospects endpoint) to fetch their social media data.
  2. Processing: The system gathers publicly available social media posts and organizes them into a structured format.
  3. Output: A response containing recent posts, links to content, and engagement details.
Request Schema
FieldTypeDescription
prospect_idStringA unique identifier for the prospect (Required)

📌 Key Consideration:

  • Posts retrieved are from publicly available social media content.
  • Engagement data (likes, comments) may not always be available.
  • Ensure valid prospect IDs (from Match Prospects) to retrieve accurate data.
  • Use insights for trend analysis, competitor research, and engagement tracking.
Best Practices
  • Use verified prospect IDs for accurate enrichment.
  • Analyze engagement patterns to tailor marketing efforts.
  • Store and categorize insights in your CRM for future reference.
  • Leverage content analysis for personalized outreach.
  • Monitor recent social media activity to track industry trends and thought leadership.
Individual’s Social Media Presence Output Signal
SignalAPI NameDescriptionData Type Final
Time of postingcreated_atTimestamp of when the individual's post was published.datetime
Number of post likesnumber_of_likesNumber of likes the individual's post received by time of collection.integer
LinkedIn® post URLpost_urlURL to the LinkedIn® post published by individual.url
Number of post commentsnumber_of_commentsNumber of comments on the individual's post by time of collection.integer
Days since postdays_since_postedNumber of days since the post was published by the individual.integer
Post text contentpost_textText content of the LinkedIn® post published by individual.string
Display Namedisplay_nameDisplay Namestring

Body Params - Try Me Example

prospect_id: ee936e451b50c70e068e1b54e106cb89173198c4
Language
Credentials
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