Firmographics

Endpoint: `POST /businesses/firmographics/enrich`

Description

The Firmographics Enrichment endpoint provides essential business details, such as revenue, company size, industry classification, and other key attributes. This data helps businesses segment markets, refine lead generation, and enhance business intelligence efforts.

Firmographic data is compiled from multiple verified sources, ensuring broad coverage and high accuracy. This dataset is particularly valuable for sales intelligence, B2B marketing, risk assessment, and market research.

How It Works

Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system retrieves firmographic attributes by cross-referencing multiple datasets.
Output: A structured response with company details such as revenue, industry, size, and global presence.

Example Request (cURL)

curl --request POST \
     --url https://api.explorium.ai/v1/businesses/firmographics/enrich \
     --header 'accept: application/json' \
     --header 'api_key: your_api_key_here' \
     --header 'content-type: application/json' \
     --data '{
  "business_id": "a34bacf839b923770b2c360eefa26748"
}'

Example Response

{
  "response_context": {
    "correlation_id": "ed53d7ebc56145b49e054e1ac4768a88",
    "request_status": "success",
    "time_took_in_seconds": 1.207
  },
  "data": {
    "business_id": "a34bacf839b923770b2c360eefa26748",
    "name": "Microsoft",
    "business_description": "Every company has a mission...",
    "website": "https://microsoft.design/",
    "country_name": "United States",
    "region_name": "Washington",
    "naics": "5112",
    "naics_description": "Software Publishers",
    "sic_code": "7371",
    "sic_code_description": "Custom computer programming services",
    "ticker": "xnas:msft",
    "number_of_employees_range": "10001+",
    "yearly_revenue_range": "1B-10B"
  }
}

Best Practices

Ensure you retrieve the business_id using the Match Businesses API before making firmographic enrichment requests.
Leverage firmographic insights to enhance lead scoring and segmentation.
Cross-reference results with other enrichment APIs (e.g., Technographics) for deeper business insights.
Regularly update queries to ensure the most up-to-date business data is retrieved.

Firmographics Output Signal

Signal	API Name	Description	Data Type
Explorium entity ID	business_id	Explorium's 32-character unique entity ID associated with a company's specific site, branch, or HQ.	EXPLORIUM_ID
Ticker symbol	ticker	A stock symbol associated with the company, compiled of characters representing publicly traded securities on an exchange. The symbol is used to place trade orders.	TICKER
Region	region_name	State or region where the company's headquarters are located. The equivalent in the UK is county or shire.	REGION
Country	country_name	The country where the company's headquarters are located.	COUNTRY
Business description	business_description	An overview or summary of the business' mission statement, offered services, and general industry.	TEXT
SIC code	sic_code	Company's Standard Industrial Classification four-digit code.	SIC Code
SIC code description	sic_code_description	Description of the company's Standard Industrial Classification four-digit code.	TEXT
LinkedIn industry category	linkedin_industry_category	Industry category classification assigned to the business by LinkedIn.	CATEGORY
NAICS description	naics_description	Description of the 2017 NAICS industry code.	TEXT
NAICS	naics	2017 North American Industry Classification System code that classifies the particular organization or business.	NAICS Code
Yearly revenue range all sites	yearly_revenue_range	Assigned revenue range category generated at all company sites, including HQ and branches. Revenue is measured per fiscal year.	CATEGORY
Number of employees range all sites	number_of_employees_range	The range of the company's total number of employees, including all company sites (HQ and branches).	CATEGORY
LinkedIn profile	linkedin_profile	Company's LinkedIn profile page.	LINKEDIN_URL
Company website	website	Company's main website URL.	URL
Company name	name	Name of the company.	COMPANY
Business logo	business_logo	URL linking to the company's official logo image.	LOGO_URL

📌 For additional enrichment options, explore related API endpoints below.

Endpoint: POST /businesses/firmographics/enrich

Description

Endpoint: `POST /businesses/firmographics/enrich`