Description
A New Product Launch event tracks when a company officially announces the release of a new product. This data helps monitor industry innovation, market expansion, and competitive movements.
Important: The New Product Launch event is available only for recent product announcements within the last quarter (timestamp_from should be set to the past 3 months). If a company did not announce a product launch within the specified timeframe, no data will be returned.
For historical product launches, check business enrichment data sources.
Use cases
- Market Trends: Identify industries and companies launching new products.
- Competitive Intelligence: Track new product releases from competitors.
- Investment Insights: Assess which companies are investing in innovation.
- Consumer Behavior: Analyze market response to new product announcements.
Data Schema
Event Name: "new_product" (Use this value in the event_types parameter when querying this event.)
| Signal | API Name | Description | Data Type |
|---|---|---|---|
| Name of product | product_name | Name of the company's newly announced product. | string |
| Product Description | product_description | A text field that provides details about the product | string |
| News report publishing date | event_time | The timestamp indicating when the event actually occurred | datetime |
| Snippet | snippet | Snippet of the published article or report on company's new product. | string |
| Title of new product article | title | Title of published news report or article on company's new product. | string |
| Link to article | link | Link to article announcing the company's new product. | url |
| Event name | event_name | Name of the event related to company's new product launch. | string |
Query Example
curl -X POST \
"https://api.explorium.ai/v1/businesses/events" \
-H "API_KEY: your_api_key_here" \
-H "Content-Type: application/json" \
-d '{
"event_types": [
"new_product"
],
"business_ids": [
"8adce3ca1cef0c986b22310e369a0793"
],
"timestamp_from": "2025-01-01T10:03:03.050Z"
}'Best Practices
- Filter by product name (
product_name) to track specific product launches. - Combine with company firmographics to analyze innovation trends in various industries.
- Monitor news sources (
link) for additional context and market sentiment.
Related Events
- New Office Opening - Opening of a new office
- Office Closing - Closure of an office
- Company's Award - Recognition of a company's achievements and accolades