Spending behavior of individuals

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Individuals’ and households’ spending habits. Includes data on the amount of money spent over 24 or 48 months prior to most recent update on a variety of categories and services. Dollar values have been converted to units of $1000 (e.g. $1000 is 1.00). Likelihood scores range from 1-10, with higher scores indicating a higher likelihood or preference, and are based on credit card data, survey data, geographic data, etc. Originally sourced from a market leader in consumer data.

Include one of these combinations in the request body:

  • email
  • hashed_email:md5
  • full name + zip code us
  • first name + last name + zip code us
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