Lookalike Companies - by Ocean.IO

Endpoint: `'https://api.explorium.ai/v1/businesses/lookalikes/enrich'`

Description

This enrichment is powered by Ocean.io, a provider of lookalike companies based on advanced similarity analysis.

The Lookalike Companies Enrichment identifies and returns businesses that closely resemble a given company across key dimensions such as industry, size, geography, and online presence. This enrichment is powered by an external API provided by Ocean.io, which uses its own similarity engine to surface relevant company lookalikes.

Similarity scores are calculated based on a combination of structured business attributes (e.g., number of employees, revenue range, industry classification, and country), semantic similarity of company descriptions, digital footprint overlap (such as website content and web signals), and additional contextual indicators sourced from Ocean.io’s data graph.

For each input company (business_id), the enrichment returns up to 3 lookalike companies, including their firmographic attributes and a similarity score indicating the strength of the match (e.g., Medium or High).

This enrichment provides a powerful signal for identifying companies that “look like” your target ideal for use cases such as lead generation, market expansion, competitive intelligence, and segmentation strategies.

How It Works

Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system identifies businesses with high similarity scores based on business attributes, descriptions, and digital footprint.
Output: A list of lookalike companies with attributes such as name, website, industry, size, revenue range, and similarity score.

Example Request (cURL)

{
"request_context": {
  "seller_id": "sample_id"
},
"business_id": "9664930a34aa8e59f9b994b70e8bc15e"
}

Example Response

{
"response_context": {
  "correlation_id": "fe2bade7db0640d0887aebc6d0e2e3f3",
  "request_status": "success",
  "time_took_in_seconds": 3.071
},
"data": [
  {
    "business_id": "9664930a34aa8e59f9b994b70e8bc15e",
    "lookalike_business_id": "443fbc49b4ab9988d64065d7e2fddf1a",
    "lookalike_business_name": "centrify",
    "lookalike_website": "https://delinea.com",
    "lookalike_description": "Please follow Delinea on Linkedin! Centrify is now Delinea....",
    "lookalike_number_of_employees_range": "501-1000",
    "lookalike_revenue_range": "75M-200M",
    "lookalike_naics_description": "Software Publishers",
    "lookalike_country_location": "us",
    "similarity_score": "High"
  },
  {
    "business_id": "9664930a34aa8e59f9b994b70e8bc15e",
    "lookalike_business_id": "b5bff70c7cd89e7677a6863751678f30",
    "lookalike_business_name": "innskill",
    "lookalike_website": "https://innskill.com",
    "lookalike_description": "INNSKILL - Empowering Businesses with IAM and Cybersecurity Solutions At INNSKILL, we specialize in providing comprehensive Identity and Access Management (IAM) .....",
    "lookalike_number_of_employees_range": "51-200",
    "lookalike_revenue_range": "10M-25M",
    "lookalike_naics_description": "Computer Systems Design and Related Services",
    "lookalike_country_location": "nl",
    "similarity_score": "High"
  },
  {
    "business_id": "9664930a34aa8e59f9b994b70e8bc15e",
    "lookalike_business_id": "0c9e2098799d2d7ac37eba0c7aac5060",
    "lookalike_business_name": "saviynt",
    "lookalike_website": "https://saviynt.com",
    "lookalike_description": "About Us At Saviynt, we are pioneers in intelligent identity security solutions....",
    "lookalike_number_of_employees_range": "1001-5000",
    "lookalike_revenue_range": "500M-1B",
    "lookalike_naics_description": "Software Publishers",
    "lookalike_country_location": "us",
    "similarity_score": "High"
  }
],
"entity_id": "9664930a34aa8e59f9b994b70e8bc15e"
}

Best Practices

Always use a validbusiness_id obtained via the Match Businesses API.
Interpret similarity scores to prioritize the strongest matches for your use case (e.g. focus on “High” similarity for precise lookalikes).
Combine lookalike insights with other enrichment signals (e.g. firmographics, technographics) for deeper segmentation.
Re-run lookalike queries periodically to capture changes in the business landscape and discover new similar companies.

Lookalike Companies Output Signals

SignalAPI	Name	Description	Data Type
lookalike_company_name	Lookalike company name	Name of the similar company.	string
similarity_score	Similarity score	Score indicating similarity level.	number
similarity_factors	Similarity factors	Factors used for similarity calculation.	string
industry_match	Industry match	Whether industries match.	boolean
size_similarity	Size similarity	Similarity in company size.	string
geographic_proximity	Geographic proximity	Geographic proximity of the companies.	string
business_model_similarity	Business model similarity	Similarity in business models.	string
financial_similarity	Financial similarity	Similarity in financial metrics.	string
customer_base_similarity	Customer base similarity	Similarity in customer base.	string
confidence_level	Confidence level	Confidence in the lookalike match.	string

📌 For additional enrichment options, explore related API endpoints below.

Endpoint: 'https://api.explorium.ai/v1/businesses/lookalikes/enrich'

Description

Endpoint: `'https://api.explorium.ai/v1/businesses/lookalikes/enrich'`