Lookalike Companies - by Ocean.IO

Endpoint: `POST /businesses/lookalike/enrich`

Description

This enrichment is powered by Ocean.io, a provider of lookalike companies based on advanced similarity analysis.

The Lookalike Companies Enrichment identifies and returns businesses that closely resemble a given company across key dimensions such as industry, size, geography, and online presence. This enrichment is powered by an external API provided by Ocean.io, which uses its own similarity engine to surface relevant company lookalikes.

Similarity scores are calculated based on a combination of structured business attributes (e.g., number of employees, revenue range, industry classification, and country), semantic similarity of company descriptions, digital footprint overlap (such as website content and web signals), and additional contextual indicators sourced from Ocean.io’s data graph.

For each input company (business_id), the enrichment returns up to 3 lookalike companies, including their firmographic attributes and a similarity score indicating the strength of the match (e.g., Medium or High).

This enrichment provides a powerful signal for identifying companies that “look like” your target ideal for use cases such as lead generation, market expansion, competitive intelligence, and segmentation strategies.

How It Works

Input: Provide a business_id obtained from the Match Businesses API.
Processing: The system identifies businesses with high similarity scores based on business attributes, descriptions, and digital footprint.
Output: A list of lookalike companies with attributes such as name, website, industry, size, revenue range, and similarity score.

Example Request (cURL)

{
"request_context": {
  "seller_id": "sample_id"
},
"business_id": "a10d43b58da3d3cfe649aa6df64fc398"
}

Example Response

{
"response_context": {
  "correlation_id": "48ed8e45a0174dd4a8b599c7f30e5a4e",
  "request_status": "success",
  "time_took_in_seconds": 3.57
},
"data": [
  {
"response_context": {
  "correlation_id": "cc5cc6c090ca46c9bc9c0229903614c1",
  "request_status": "success",
  "time_took_in_seconds": 6.039
},
"data": [
  {
    "business_id": "a10d43b58da3d3cfe649aa6df64fc398",
    "lookalike_business_id": "2e3b8828e302dc00e85f4c26b4ca042e",
    "lookalike_business_name": "salefinderconz",
    "lookalike_website": "https://salefinder.co.nz",
    "lookalike_description": "SaleFinder is an online store that sells furniture, beds, mattresses, home appliances, clothing, and electronic devices.",
    "lookalike_number_of_employees_range": "11-50",
    "lookalike_revenue_range": "1M-5M",
    "lookalike_naics_description": "Marketing Consulting Services",
    "lookalike_country_location": "nz",
    "similarity_score": "High"
  },
  {
    "business_id": "a10d43b58da3d3cfe649aa6df64fc398",
    "lookalike_business_id": "1ac0e0475cf869d98d7ee6f5bf7df2f5",
    "lookalike_business_name": "asd market week",
    "lookalike_website": "https://asdonline.com",
    "lookalike_description": "ASD Market Week is the most comprehensive trade show for consumer merchandise in the United States. Our show is held twice a year in Las Vegas. At ASD, the worlds widest variety of general merchandise and consumer products comes together in one efficient four day shopping experience. On the show floor, retailers of all sizes discover quality choices at every price point.",
    "lookalike_number_of_employees_range": "51-200",
    "lookalike_revenue_range": "10M-25M",
    "lookalike_naics_description": "Convention and Trade Show Organizers",
    "lookalike_country_location": "us",
    "similarity_score": "High"
  }
],
"entity_id": "a10d43b58da3d3cfe649aa6df64fc398"
}

Best Practices

Always use a validbusiness_id obtained via the Match Businesses API.
Interpret similarity scores to prioritize the strongest matches for your use case (e.g. focus on “High” similarity for precise lookalikes).
Combine lookalike insights with other enrichment signals (e.g. firmographics, technographics) for deeper segmentation.
Re-run lookalike queries periodically to capture changes in the business landscape and discover new similar companies.

Lookalike Companies Output Signals

Signal	API Name	Description	Data Type
Comparable Business ID	comparable_business_id	The Explorium ID of the requested company.	TEXT
Lookalike Business ID	lookalike_business_id	The Explorium ID of the lookalike company.	TEXT
Lookalike Business Name	lookalike_business_name	Name of the lookalike company.	COMPANY
Lookalike Website	lookalike_website	Website URL of the lookalike.	URL
Lookalike Description	lookalike_description	Description of the lookalike company.	TEXT
Lookalike Number of Employees Range	lookalike_number_of_employees_range	Employee range for the lookalike.	CATEGORY
Lookalike Revenue Range	lookalike_revenue_range	Revenue range for the lookalike.	CATEGORY
Lookalike NAICS Description	lookalike_naics_description	NAICS (North American Industry Classification System) description for the lookalike.	CATEGORY
Lookalike Country Location	lookalike_country_location	The country of operation for the lookalike.	COUNTRY
Similarity Score	similarity_score	Similarity score of the lookalike to the requested company. Medium (0.95–0.975), High (0.975+).	TEXT

📌 For additional enrichment options, explore related API endpoints below.

Endpoint: POST /businesses/lookalike/enrich

Description

Endpoint: `POST /businesses/lookalike/enrich`